Associate Lead, Owned Media Operations

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com

The Associate Lead, Owned Media Operations is responsible for the end-to-end execution, delivery, reporting, and optimization of advertising campaigns within Google Ad Manager, while supporting the reliability and commercial performance of the organization's owned websites, applications, advertising inventory, and proprietary first-party data operations.

This is a senior individual-contributor role that combines hands-on platform expertise, analytical judgment, cross-functional coordination, and operational ownership. The role works closely with Customer Success, Media Buying, Business Intelligence, Product, Advertising Operations and Technical teams across multiple regions to translate campaign objectives into accurate setups, proactive optimizations, actionable reporting, and dependable operational outcomes.

• Campaign Activation and Trafficking: Configure, traffic, quality-assure, launch, and maintain direct-sold, programmatic, sponsorship, and other supported campaigns in Google Ad Manager, ensuring alignment with commercial commitments and approved campaign requirements.

• Google Ad Manager Configuration: Implement and validate orders, line items, creatives, targeting, custom key-values, frequency caps, tracking pixels, priorities, inventory assignments, and related delivery controls.

• Quality Assurance and Launch Readiness: Perform detailed pre-launch and post-launch QA covering creative rendering, click behavior, tags, tracking, targeting, inventory mapping, platform permissions, naming, and reporting readiness.

• Delivery Monitoring and Optimization: Monitor pacing, delivery, impressions, viewability, click-through rate, revenue, utilization, and other relevant indicators; make practical adjustments to line-item settings, priorities, allocations, targeting, frequency, and inventory to meet campaign and business goals.

• Technical Troubleshooting: Investigate and resolve campaign discrepancies, ad-serving failures, creative issues, targeting conflicts, tracking gaps, delivery limitations, and data inconsistencies across Google Ad Manager, SSPs, ad servers, websites, applications, and third-party technologies.

• Reporting and Analytics: Build, maintain, automate, and quality-assure dashboards and recurring reports in Sigma or similar BI platforms, supplementing them with Google Ad Manager exports where required.

• Performance Insights: Analyze delivery, pacing, viewability, CTR, revenue, fill rate, eCPM, inventory utilization, and historical trends; translate findings into clear recommendations for Account Management, Sales, Media Buying, and operational stakeholders.

• Reporting Data Integrity: Maintain consistent campaign naming, key-value taxonomies, tagging standards, inventory structures, and metadata so that downstream reporting remains accurate, scalable, and filterable.

• Yield and Inventory Optimization: Evaluate inventory and revenue performance across direct and programmatic demand, support forecasting and availability assessments, and identify opportunities to improve fill rate, pricing, CPMs, allocation, and overall yield in collaboration with relevant commercial and yield stakeholders.

• First-Party Data Operations: Support first-party data