Product Strategy & Operations Manager - Informative Content Growth

About the Team: The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We focus on key verticals such as TV & Film, Sports, and Informative Content, empowering publishers, rights holders, media organizations, and individual creators to produce outstanding content, engage audiences effectively, and achieve sustainable business success. In addition to ecosystem development, we invest in product infrastructure and distribution strategies to deliver a seamless, secure, and high-performing user experience across diverse global markets. Our work spans user consumption, content supply operations, business strategy, traffic distribution, and overall ecosystem health —— all aimed at enhancing efficiency and the end-to-end TikTok content experience.

- Responsible for high-quality informative content creators' growth strategy in the US market, to bring more creativity and value to TikTok. - Identify and capitalize on emerging opportunities through analysis of content trends, landscape, and ecosystem dynamics in the informative content space. - Partner deeply with publishers, media partners, and educational creators to understand their needs and work with Product Management to translate insights into product requirements. - Collaborate with Regional Partnerships, Content Operations, Product Management, and Data Science teams to implement strategies that improve product efficiency and user experience for timely, fact-based content. - Act as strategic bridge between Product Management and various business teams, converting complex requirements into clear proposals for product investments to cultivate the informative content ecosystem.