Customer Tech - Adobe - Senior - Braze - AJO Developer

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Position  :  Braze Consultant / Senior Consultant   Experience  :  2–6 Years   Role Overview   We are looking for a Braze Consultant to help design, build, and optimize customer engagement programs using the Braze customer engagement platform. The candidate will implement omnichannel customer journeys, campaign orchestration, audience segmentation, event tracking, and personalization strategies to enhance customer experiences.     Key Responsibilities   Braze Platform Implementation

Configure and manage Braze environments. Build customer engagement campaigns and journeys. Develop and maintain Braze Canvas and Campaign workflows. Configure triggered, transactional, and lifecycle campaigns. Implement personalization and dynamic content strategies.

Audience & Segmentation

Create customer segments and audience rules. Configure user attributes, custom events, and catalog data. Support real-time audience activation. Design customer lifecycle and retention programs.

Omnichannel Campaign Execution

Email SMS Push Notifications In-App Messaging Content Cards WhatsApp (where applicable)

Integration & Data Management

Collaborate with data engineering teams for Braze integrations. Configure SDKs, APIs, webhooks, and partner integrations. Support data mapping and event validation. Troubleshoot campaign delivery and reporting issues. Ensure compliance with customer consent and privacy requirements.

Reporting & Optimization

Monitor campaign performance. Analyze engagement metrics. Conduct A/B testing and experimentation. Recommend optimization opportunities based on data insights.

Required Skills   Technical Skills

Hands-on experience with Braze platform. Understanding of:

Braze Canvas Campaigns Segments Catalogs Connected Content Liquid Personalization

Experience with REST APIs and SDK integrations. Knowledge of HTML, CSS, and basic email development. SQL for audience analysis and validation.

Marketing Automation Knowledge

Customer Journeys Lifecycle Marketing Omnichannel Campaign Management Personalization Strategies A/B Testing Customer Retention Programs

Experience with CDPs such as Hightouch, Segment, Adobe RTCDP, or mParticle. Knowledge of mobile marketing concepts. Experience with Snowflake, Databricks, or BigQuery. Familiarity with CRM systems such as Salesforce or HubSpot.

Bachelor’s degree in computer science, Information Technology, Engineering, Marketing, or related field. 2–6 years of experience in Marketing Automation, Customer Engagement Platforms, CRM, or MarTech implementations. Braze certifications are highly preferred.

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