Brand Marketing Lead, Amazon Fire TV

Why This Role Matters Streaming is transforming how people in Japan consume entertainment — and Fire TV is right at the center of it. This isn't a role where you execute someone else's playbook. You'll define the brand strategy for Fire TV in Japan, own the roadmap, and drive the decisions that shape how millions of customers discover and choose Fire TV. If you're looking for a role where you set the direction, influence senior stakeholders, and see your strategic bets play out at scale, this is it.

You're an experienced brand marketer who has independently owned and delivered large-scale, integrated campaigns — ideally in consumer tech, consumer electronics, digital media, entertainment, or a similarly high-velocity industry. You've managed significant marketing budgets end-to-end, made tough trade-off decisions on where to invest, and can clearly articulate the business rationale behind your choices. You don't just run campaigns — you build the strategy behind them, grounded in deep customer understanding and competitive intelligence. You have a strong point of view on brand positioning and know how to translate it into consistent, compelling messaging across online and offline channels. You're equally confident presenting a long-term brand vision to senior stakeholders and diving deep into performance data to course-correct in real time. You've influenced and aligned cross-functional partners — product, sales, creative, agencies — without relying on positional authority, and you've done it across complex, matrixed organizations. You bring a sharp understanding of the digital advertising environment, customer segmentation, and the competitive landscape. You know what's working in the field, what's not, and where the white space is. You're structured and organized, but you thrive in ambiguity — comfortable making judgment calls when the data is incomplete and moving fast when the opportunity demands it. Because this role requires you to drive strategy locally while partnering globally, native-level Japanese and business-level English are essential. You'll be the voice of the Japan market segment and customers in global conversations and the one bringing global strategy to life on the ground. このポジションの魅力 ストリーミングは、日本のエンターテインメントの楽しみ方を大きく変えつつあります。そしてFire TVは、まさにその中心にいます。このポジションは、誰かが描いた計画をただ実行する役割ではありません。Fire TVの日本におけるブランド戦略を自ら定義し、ロードマップを策定し、何百万人ものお客様がFire TVを知り、選ぶまでの体験を形づくる意思決定を主導します。自ら方向性を定め、シニアステークホルダーに影響を与え、自身の戦略的な打ち手がスケールして成果につながるのを見届けたい方にとって、まさにふさわしいポジションです。 求める人物像 コンシューマーテック、コンシューマーエレクトロニクス、デジタルメディア、エンターテインメントなど、変化の速い業界で、大規模な統合マーケティングキャンペーンを自ら主導し、成果を出してきた経験豊富なブランドマーケターを求めています。大きなマーケティング予算を全工程で管理し、投資先の優先順位について難しいトレードオフの判断を下し、その意思決定の背景にあるビジネス上の根拠を明確に説明できる方。単にキャンペーンを回すのではなく、深い顧客理解と競合インテリジェンスに基づいた戦略そのものを構築できる方です。