yoinka

Associate Director, Ad Sales Research

Fox Corporation

New York New York USASenior
Sign in to applyVerified 2h ago
Location
New York New York USA
Work model
On-Site
Level
Senior
Posted
21h ago

About this role

OVERVIEW OF THE COMPANY Fox Corporation Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

FOX Advertising Sales is seeking an experienced and digitally-savvy Associate Director to lead research strategy and insights for one of the most powerful sales teams in media. This role is central to demonstrating the value of advertising across the full FOX portfolio, spanning linear television, streaming, digital, social, and creator platforms. As a senior contributor, you will set a forward-looking strategic vision, anticipate shifts in the media landscape, and transform complex cross-platform data into compelling narratives that drive advertiser outcomes. This is a high-visibility role with direct impact on revenue. You will serve as a primary research consultant to internal leadership and external clients, bringing authority and clarity to performance metrics and measurement strategy. With deep expertise across digital, streaming, social, and creator media, you will equip our Sales, Pricing, and Advanced Advertising teams with the intelligence needed to inform critical business decisions, sharpen the Upfront and scatter pitch, and win in the marketplace. A SNAPSHOT OF YOUR RESPONSIBILITES 1. Strategic Vision and Industry Positioning Synthesize market intelligence, competitive research, and industry benchmarks to articulate FOX's unique value across linear, streaming, digital, social, and creator advertising environments. Monitor and interpret shifts in the media and measurement landscape, including the evolution of social platform monetization, creator economy growth, and streaming audience fragmentation. Evaluate and champion next-generation research tools, vendor frameworks, and methodologies to continuously strengthen FOX's measurement capabilities. Develop case studies, thought leadership materials, and sales collateral that reinforce FOX's position as a premium, multi-platform advertising partner. Represent FOX at industry events, conferences, and client meetings as a credible voice on advertising research, digital measurement, and creator and social media analytics. 2. Pre-Sales Research, Client Consultation and Presentation Lead proactive pre-sales research efforts, surfacing consumer, category, and platform insights that open doors, sharpen positioning, and support Upfront strategies. Act as a trusted research consultant to clients and agencies, identifying their KPIs and recommending measurement solutions tailored to campaigns running across digital, streaming, social, and creator touchpoints. Collaborate daily with Account Executives, Sales Managers, and VPs to build compelling pitch decks and translate proprietary data into clear, revenue-driving narratives. Provide strategic research support for RFP responses, giving the sales team a competitive edge with data-backed insights and storytelling. Design and deliver polished client-facing presentations covering campaign results, category trends, creator performance analysis, and strategic recommendations. 3. Cross-Platform Measurement and Data Integrity Own cross-platform data integrity by maintaining and evolving the models used to build audience composition and campaign estimates across linear, streaming, digital, social, and creator inventory. Manage the daily pipeline of multi-platform ad-hoc data requests, delivering accurate, actionable responses under tight deadlines. Lead measurement strategy for creator and social campaigns, encompassing reach, frequency, engagement, brand lift, and content-level performance metrics. Advise Sales partners on the right research solutions for each

Associate Director, Ad Sales Research at Fox Corporation — New York New York USA | Yoinka