Manager, Experiential Marketing - Comcast Business

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Comcast Business is a growing part of the Comcast organization – focused on delivering advanced technology solutions and business-driven partnership to companies of all sizes. Building from our market leadership in Small Business, Comcast Business has become a recognized leader in the Enterprise and Public Sector segments and now offers global solutions to truly meet leading businesses anywhere they are. We are focused on building our brand in the market and demonstrating our differentiation through purpose-led, audience-driven action. As we continue to work toward driving the Comcast Business brand and establishing a strong reputation with Enterprise businesses, we are looking for ways to standout and cut through the clutter at industry tradeshows and other branded moments. Given the complexity of the organization and the role, we are looking for a Manager to support this growing segment for the team. Reporting to the Senior Manager of Experiential Marketing within the Brand Partnerships & Experiential team, this role will be responsible for supporting and executing marketing programs that strategically support and grow the brand. This person will be expected to work as a collaborative partner with groups across Comcast Business and overall ecosystem, as well as with agency partners, tradeshow organizers, and others to move work forward with clarity. Primary directives will be to support multiple large-scale projects simultaneously, and act as a subject matter expert to various cross-functional leaders. The ideal candidate will have experience creating event concepts, project management, sports marketing, evaluating goals & new strategic opportunities, budgeting, securing sponsorships, handling logistics, handling event marketing and communications, coordinating sub-contractors and vendors, and evaluating event effectiveness.

Responsibilities: Oversee all coordination and execution of Comcast Business experiential programs to provide best-in-class experiences that embody our brand, drive business outcomes, and build customer relationships. Maintain close alignment with the Senior Director of Brand Partnerships & Experiential to develop experiences targeted to the specific needs of the customer and vertical. Responsible for project financial performance through budget creation, management, tracking, and reconciliation. Confidently present updates and key information to internal and external teams on a regular basis. Ensure the team stays on track with schedules throughout the course of the project. Manage onsite/execution teams to ensure the seamless installation, rehearsal, and execution of projects. In partnership with creative, maintain responsibility for bringing creative concepts to life. This includes working across various applications and mediums, from digital to environmental within live, semi-live, and virtual experiences. Engage in proactive vendor management and negotiation.  Demonstrate a working understanding of Comcast Business’ products, business objectives, brand standards and customer segments to contribute meaningfully to event strategy and communications. Partner with internal and external stakeholders at all levels to ensure programmatic and creative projects are properly aligned to business objectives and brand standards. Review and approve all customer-facing