Digital Marketing Analyst

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

A Digital Marketing Analyst supports Mattel's e-commerce and digital performance strategies across Latin America. This role drives lower-funnel marketing initiatives focused on traffic generation, conversion, and sales acceleration across multiple brands and categories, ensuring alignment with commercial priorities and regional seasonalities. What You’ll Do Manage and coordinate digital marketing campaigns across META, Google, Paid Search, and Retail Media platforms to drive conversion and sales results for all Mattel brands in LATAM. Partner with creative and media agencies to ensure timely delivery, optimization, and performance tracking of campaign assets across multiple seasonal and promotional events (e.g., Hot Sale, Black Friday, Children’s Day). Oversee paid search strategy, monitoring performance, and ensuring alignment with key conversion goals. Lead creative asset management processes, ensuring timely delivery, budget alignment, and optimization based on creative performance insights. Monitor and control digital media investments by managing financial tracking processes, including budget econciliation, invoices, and reporting across tools such as Monthly Forecasts, Actuals, and Reclass files. Drive Retail Media strategy for priority retailers (Amazon, Mercado Libre, Walmart) in Mexico and Brazil,coordinating closely with commercial and brand teams to optimize paid executions. Support the development of media plans and provide strategic recommendations for budget allocation and optimization in partnership with agencies and the Marketing Manager. Consolidate campaign results and KPIs, preparing reports, scorecards, and actionable insights to guide decision-making and ensure accountability.

Who We’re Looking For Bachelor's Degree Marketing or Bachelor's Degree Communications or Bachelor's Degree Business Administration, or related fields Minimum of 2 years Experience in digital marketing, e-commerce, or performance media, preferably withinconsumer goods or retail industries. and Minimum of 2 years Proven experience in campaign management, budget control, and cross-functional coordination in a fast-paced environment. Strong understanding of digital marketing ecosystems, including Paid Search, Social Media Advertising, and Retail Media. Proficiency in analyzing campaign results, performance dashboards, and KPIs to drive optimization. Demonstrated ability to manage budgets, reconcile invoices, and ensure financial accuracy across multiple markets.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

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