Brand Manager

Brand Manager Full-time Dealership: 737 - Field Operations NC Company Description Sonic Automotive operates franchised dealerships coast-to-coast. We also represent over 20 different automotive brands with the majority of our dealerships being luxury and import brands. We are an industry-leading automotive retailer committed to providing our guests and teammates with an experience unmatched by our competitors. Our team are happy to work here because: We have beautiful state of the art facilities We provide award winning training We are committed to developing and promoting within the company We are technology based - most jobs use iPads or iPhones that we provide Our Benefits are extremely competitive with Medical, dental, vision, HSA, 401k with a 4% employer match and PTO We encourage peer to peer teamwork and recognition Why Join Us: Play a pivotal role in transforming the digital experience in an exciting, fast-paced vertical. Be part of a team that values innovation, collaboration, and customer obsession. Work on products that directly impact customer experience and business performance. Job Description Job Description Brand Manager Job Summary: The Brand Manager is responsible for developing sustainable brand and store growth for individual OEM Brand(s) by driving a best-in-class marketing strategy focused on increasing new and used vehicle sales, service, market share, establishing a store’s brand, and improving brand loyalty. The Brand Manager will build strong relationships with senior manufacturer marketing partners and work with internal cross-functional subject matter experts in the development of all brand initiatives by providing strategic insight and brand/store analysis. The role will identify specific brand needs and competitive actions, including brand positioning, market needs, target audiences, and competitive and consumer insights. The Brand Manager will be the main contact for all OEM marketing partners and internal teams regarding brand marketing direction for all stores within their brand(s). In this role, the Brand Manager will also be accountable for achieving all OEM Brand goals as well as accelerating performance to be a market leader for the brand. This role will be involved in overseeing daily marketing performance and understanding operational performance related to brand, marketing, and competitive initiatives. To accomplish this, the role will work closely with the Brand Vice President, Sonic Marketing team, General Managers, and other business units to collaborate and execute all brand-related initiatives. The Brand Manager reports directly to the VP Brand Strategy, who oversees marketing operational consistency and aligns all Brand Manager needs based on company goals and priorities. Brand Manager Responsibilities Include: Core 5: 1. Manufacturer Relationships Establish, nurture, and own high-impact relationships with OEM senior marketing personnel, starting with CMO or VP of Marketing positions. Serve as the key strategist between the OEM’s approach and store-level execution, ensuring alignment across Tier 1, Tier 2, and Tier 3 marketing initiatives, leveraging the OEM’s needs, focus, and marketing spend with ours. Actively engage in Local Marketing Associations (e.g., LMA, DMA, DMG, etc.) while driving influence to be on their board and/or how they spend marketing ad dollars. Maintaining a deep understanding of OEM objectives, scorecards, and KPIs. Lead performance assessments and manage participation in OEM co-op and special incentive programs, leveraging them to the fullest. 2. Market Share Growth Drive market share growth across all stores by identifying local opportunities and developing targeted marketing strategies. Conduct in-depth assessments of store performance, competitive activity, community presence, OEM benchmarks, and inventory to inform strategic plans. Partner with cross-functional teams to implement initiatives that deliver measurable growth. 3. Pre-Owned