Sr. Partner Marketing Manager, AI, AI & SUP Partner Marketing

AWS is looking for a Sr. Partner Marketing Manager to own the worldwide marketing relationship with our most strategic AI Labs and frontier model provider partners. You will be the connective tissue between AWS's AI product and service teams and partners such as Anthropic, OpenAI, Meta AI, Mistral, and Cohere - translating technology roadmaps into joint go-to-market programs that accelerate customer adoption and drive measurable pipeline. This role sits within the AI & Startup Partner Marketing team, part of the AWS Partner Marketing organization working closely with the Data & AI Partner GTM team. The partners you work with are not traditional ISVs - they are category-defining companies at the frontier of foundation model research whose models power workloads across Amazon Bedrock and the broader AWS AI stack. Your job is to build the marketing engine that helps these partners succeed on AWS while helping AWS customers access their capabilities through joint messaging, campaigns, launches, and programs. You will develop joint marketing plans (JMPs), orchestrate cross-functional activation across AWS field sales, product marketing, and partner development, and own pipeline and attribution metrics for your assigned partner portfolio. The right candidate combines deep marketing craft with enough AI/ML literacy to hold their own in technical product conversations, and enough commercial instinct to prioritize programs by revenue impact. This portfolio will evolve as the frontier AI landscape shifts - we need someone comfortable building structure in ambiguity while staying close to where the technology and customer demand is heading. Key job responsibilities - Develop and execute worldwide joint marketing plans (JMPs) for assigned frontier model provider partners, aligned to AWS AI service priorities and customer adoption goals. - Define partner-specific value propositions and joint positioning that differentiates the partner's offering on AWS relative to competing platforms. - Translate product launches and feature releases (e.g. new model availability on Amazon Bedrock, AgentCore integrations) into partner-led demand generation motions. - Design, launch, and optimize multi-channel campaigns (digital, events, content, ABM) that drive joint pipeline for both AWS and the partner. - Own Marketing Development Fund (MDF) planning and execution for your partner portfolio; build business cases for incremental investment where opportunity warrants. - Coordinate partner presence at AWS flagship events (re:Invent, Summits, Builder Days) and partner-hosted events, advising on messaging, audience targeting, and customer engagement tactics. - Create partner activation playbooks and enablement assets (messaging guides, battle cards, solution briefs) that equip AWS field teams and partner sellers. - Serve as the primary marketing point-of-contact for assigned partners, building trusted relationships at senior marketing and executive levels within partner organizations. - Align closely with Partner Development Managers (PDMs), Solutions Architects, AWS Product Marketing, and Service GTM teams to ensure marketing programs reinforce co-sell plays and technical readiness. - Collaborate with regional partner marketing teams to scale worldwide programs into local execution while maintaining message consistency. - Set clear KPIs - partner-sourced pipeline, marketing-influenced revenue, MDF ROI, activation milestones - and report progress to leadership. - Track and report on pipeline contribution, campaign ROI, MDF utilization, and co-sell revenue; use data to continuously optimize partner marketing performance. - Prepare monthly business reviews (MBRs) and quarterly partner scorecards for leadership review. A day in the life You might start your morning reviewing campaign performance data for your partner portfolio, then jump into a strategy session with a partner's marketing team to align messaging ahead of a model launch on Bedrock. Later, you