Principal Associate, Mainstreet Secured Card Marketing (Hybrid)

Principal Associate, Mainstreet Secured Card Marketing (Hybrid) Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Principal Associate to drive product marketing strategy for the Secured Card suite. This individual will design acquisitions & cardholder experiences that meet the needs of the Underserved segment of customers looking to build or rebuild their credit. This role will be responsible for translating audience insights into marketing optimizations, designing learning agendas and collaborating with partners to launch new tactics. The marketer will be a member of the Mainstreet Product Marketing team which is responsible for managing the product positioning for Secured Cards, developing an acquisition journey to help Underserved customers find & fund the right product for them, and crafting a cardholder experience that encourages credit building behavior. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. Craft marketing strategy for the Secured Card customer lifecycle, from initial shopping through graduation to unsecured products  Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners  Translate and communicate business intent in a directive manner that partner teams can act on Partner with internal and external creative and marketing technology teams to build and scale Secured Card marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics including application and funding rates Champion the brand, ensuring that the strategies and messaging for each of our Secured Card products are in line with their respective audience’s needs Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels The ideal candidate:  Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization Has experience working with colleagues at varying levels, including senior leadership Can operate in white space with limited support and contribute to the agenda   Is naturally curious, always seeking to know the why behind the why Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity  Basic Qualifications: Bachelor’s Degree or Military Experience At least 4 years of experience in product marketing or multi-channel digital marketing At least 4 years of experience developing marketing test frameworks, driving optimization plans and strategy At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs Preferred Qualifications: Masters degree in Marketing, Business or Communications At least 2 years of experience in marketing for financial services or another highly regulated industry At least 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively