Integrated Marketing Communications Manager - Global Business Solutions - São Paulo

About the team This role is part of the LATAM Integrated Marketing Communications (IMC) team and is critical to maintaining the execution of regional marketing priorities across Brazil and Spanish-speaking LATAM. The position supports integrated marketing initiatives that drive brand awareness, demand generation, Growth programs, and regional business objectives through owned, earned, and paid channels. As the IMC organization continues to evolve, this role will play a key part in connecting global marketing strategies with regional execution, ensuring campaigns are effectively localized and delivered with measurable business impact.

About the role The successful candidate will lead the localization and execution of global campaigns across LATAM, ensuring messaging is culturally relevant and aligned with regional business priorities. The role owns Brazil's organic social strategy, supports event communications, manages regional paid media initiatives, and partners with cross-functional teams to execute integrated Growth campaigns that contribute to demand generation and business growth.

Responsibilities - Lead the localization of global marketing campaigns for LATAM; - Adapt campaign messaging and creative assets for regional audiences; - Coordinate integrated campaign execution across multiple LATAM markets; - Develop and manage always-on social media content for Brazil; - Create content focused on products, research, insights, and business education; - Lead social media coverage for key events in Brazil; - Develop paid media briefs for regional campaigns; - Coordinate campaign implementation with agencies and cross-functional partners; - Monitor campaign performance and optimize execution based on business objectives; - Create campaign assets for both organic social and paid media; - Launch and manage paid media campaigns across LATAM; - Support the regional Growth strategy by executing integrated campaigns that drive awareness, demand generation, and business growth.