Commercial Executive

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.nbsp; Job Description We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment. The Commercial Executive will be responsible for supporting the Commercial Manager in the day to day performance and enhancement of our Gaming lobby and of Table and Slot products. This includes testing new platform and lobby features and developments; implementing a market leading content roadmap, and regular testing and optimisation of existing tools to help create an optimal experience on site. Acting in the day to day optimisation and maintenance of all areas of the site, ensuring all available tools are used and regularly updated to reflect customer preferences and trends, in line with brand pillars. There will also be requirements to conduct QA testing of new features, and A/B testing of existing features, insight from which will help maintain a best in class lobby. The role benefits from a keen interest in online slots & games, and a broad understanding of our competitors and products available. An understanding of how to communicate key selling points of a game to communicate to the wider team is advantageous. The role also requires someone who can make sensible decisions based on basic analysis, presenting the best content to our players to help contribute to Gaming targets. This role will be responsible for supporting analytics of promotions to optimise ROI and detect fraud and bonus abuse by monitoring bonus cost and player activity on site with the aim to reduce the wasted bonus cost spent on fraudulent players.

Use of relevant BI tools to report on game and supplier performance, to monitor, highlight and report on releases or any risks/successes. QA testing of new and existing platform features, conducting A/B testing where relevant and providing feedback to project teams; escalating Issues for follow up by the Commercial Managers. Regularly analyze and optimise game and lobby feature performance Analysis of clicks into games, tabs and other site metrics to suggest and action Improvement to the Gaming lobbies Support the wider internal gaming teams, communicating the games roadmap, key features, and game paramaters and acting as the Initial Interface between our Game Suppliers and Promotions Create daily, weekly & monthly reports and presentations Undertaking competitor and supplier roadmap reviews to feedback opportunities to the Commercial Manager for prioritisation Supporting customer service teams with common pain points and escalations driven by our lobbies or supplier performance Liaise with the testing team to ensure games are scheduled and can be released successfully according to plan. Position new and existing releases on site in line with process to optimise performance Review player account activity and contact game providers for verification on large wins to approve withdrawals. Briefing and Implementing a set schedule of emails and on site messaging to promote and upsell new games Prepare Weekly Trading