AI Content Strategist

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.    Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. Together, we're building a better digital world. Founded in 1996, F5 is a global leader in application delivery and security. Our premier platform helps customers secure and deliver every app, API, and piece of infrastructure across all environments. Backed by over three decades of expertise and 553 patents, our solutions protect against threats while ensuring fast, reliable digital experiences. With over 6,400 employees, we serve more than 23,000 customers in over 170 countries. To continue this work, we need people like you—the best minds in the industry. We're committed to a unique, human-first culture that encourages authenticity, prioritizes diversity and inclusion, and fosters the growth and success of our employees.

Summary As an AI Content Strategist at F5, you will play a pivotal role in helping us transition to a highly structured content model and optimizing content performance broadly across F5.com. In this junior to mid-level role, you will analyze page structures and user journey maps to identify strategic opportunities that reinforce and showcase AI's critical role in F5’s products, services, and security defense solutions. Rather than driving search and optimization programs independently, you will act as a key collaborator and liaison with our dedicated SEO and AEO (Answer Engine Optimization) team. Together, you will translate technical search insights into page-level recommendations, adjusting our structured content to meet evolving AEO requirements and ensuring F5's technology narrative remains compelling, cohesive, and discoverable.

Structured Content Modeling: Collaborate on the transition to and maintenance of a highly structured content model and taxonomy framework across F5.com to ensure content is modular, scalable, and machine-readable. Journey Mapping & Page Architecture: Analyze web page structures and customer journeys to identify key opportunities to integrate and elevate F5’s AI narrative, specifically highlighting the value of AI in F5 products, services, and digital defense. SEO/AEO Collaboration: Interface closely with F5’s specialized SEO and AEO team; translate their performance findings into actionable recommendations for adjusting structured content, schema, and page layouts. Content Performance Optimization: Monitor and optimize broad web content performance across F5.com, ensuring content is findable, high-quality, and aligned with overall brand goals. AI Tool Integration: Responsibly leverage generative AI tools and workflows to assist in structuring, mapping, drafting, and scaling content while maintaining F5’s strict brand voice and editorial standards. Cross-Functional Teamwork: Partner with product marketing, security experts, creative, and web development teams to execute structured content updates and streamline the digital publishing lifecycle. Compliance & Ethics: Ensure all structured and AI-assisted content complies with F5’s editorial guidelines, ethical AI frameworks, and corporate security policies. Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies. Performs other related duties as assigned. The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are