Senior Digital Content AI Prompt Engineer (m/f/d)

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees. * We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these relationships is through digital.

adidas Digital creates the digital future of our brand and business by delivering premium digital experiences centered around our consumers. Our ambition is to build a robust global ecosystem that empowers business units and markets through consistent digital strategy, scalable capabilities, and operational excellence—creating one seamless experience across every digital touchpoint.

As Senior Manager, Content Systems & AI Production Workflows, you will be accountable for the strategy, operating model, governance, and measurable impact of generative AI across our content production ecosystem, including eCommerce, retail, social, CRM, and partner channels. You will translate business and production priorities into scalable AI-enabled workflows, define prompting standards and evaluation frameworks, and drive the adoption of production systems that enable high-quality content creation at enterprise scale.

This role sits at the intersection of AI technology, content production, and business operations. You will partner closely with cross-functional stakeholders across creative, digital commerce, content operations, production, engineering, and platform teams to develop repeatable, efficient, and compliant GenAI workflows that support both creative excellence and high-volume content creation.

Success in this role will be measured not only by creative quality, but by your ability to design scalable AI-powered production systems that increase throughput, improve consistency, reduce production effort, and enable the delivery of content at global scale.

This is a leadership role for someone who combines deep  expertise  in generative AI technologies with a strong understanding of content production and creative quality. You are equally comfortable designing prompt architectures, evaluating AI models, building production workflows, and reviewing final outputs against brand standards.

You will act as the organization's senior point of contact for AI creative production, helping define how AI is applied across content creation while ensuring solutions are scalable, operationally efficient, and fit for enterprise deployment.

A significant focus of the role will be enabling new ways of producing content at high volume, leveraging GenAI technologies to support large-scale product content creation while maintaining quality, consistency, speed-to-market, and delivery against strict timelines and service-level expectations.

You will champion AI production across the wider digital content organization, helping teams understand not only what AI can create, but how AI-powered workflows can transform the way content is produced.

AI Strategy, Workflow Design & Innovation

Serve as the organization's subject matter expert on AI-enabled content production, prompt engineering, workflow automation, and emerging generative technologies.

Define and evolve the AI production roadmap, ensuring alignment with business priorities, content production requirements, and operational goals.

Design scalable prompting frameworks, reusable prompt libraries, and workflow templates that enable consistent, repeatable, and high-quality outputs across multiple