Specialist - Brand 4A

Specialist - Brand Ready to turn bold ideas into real-world impact?  At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies’ most complex challenges.   If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.    Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.  Get to know us at genpact.com and on LinkedIn , YouTube , X , and Facebook .

Develop and execute brand management strategies to strengthen market positioning and brand equity.

Conduct market research and analyze consumer trends, competitor activities, and market opportunities.

Collaborate with cross-functional teams to ensure consistent and aligned brand messaging across all channels.

Manage brand messaging, creative assets, and marketing materials to maintain brand integrity and quality.

Track and evaluate brand performance metrics to measure effectiveness of strategies and campaigns.

Identify opportunities for brand growth and expansion into new markets.

Stay informed on industry trends and best practices to drive continuous improvement and innovation in brand management.

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing Certifications Advanced Google Analytics - GoogleGoogle, AI Product Manager - IBMIBM, Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Certified Professional in Supply Management (CPSM) - Institute for Supply Management (ISM)Institute for Supply Management (ISM), Google Ads Search Certification - GoogleGoogle Required Skills Critical Thinking, Data-Driven Decision Making, Microsoft Excel, People Leadership, Project Management, Reporting, Storytelling Language English (Required) Language Proficiency - Proficient - C2 Additional Job Location - Job Type Regular Master Skill List - Brand Remote Type - Office Work Shift - Flex Time (India) Why join Genpact? •     Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter •     Make an impact – Help global enterprises solve business challenges that matter  •     Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead •     Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day  •     Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress    Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.   Let’s build tomorrow together.    Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender