Senior Manager, Content Automation

Summary: Senior Manager, Content Automation   The   Coca ‑ Cola   Company is evolving into a more   digital ‑ first ,   data ‑ driven   enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on   a strong foundation   of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled,   end ‑ to ‑ end   impact on growth, productivity, and efficiency.   This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will   require   more than technology implementation, it demands a strategic transformation of core capabilities, a   domain ‑ based ,   product ‑ centric   operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Overview   The Senior Manager, Content Automation plays a key role in advancing   Coca ‑ Cola’s   digital transformation by enabling intelligent, scalable, and efficient content creation and management capabilities across the enterprise. This role focuses on embedding automation, artificial intelligence, and   data ‑ driven   workflows into content ecosystems to improve speed to market, consistency, and personalization at scale.   Working within a   product ‑ centric   operating model, this role partners closely with marketing, public affairs and communications services, and digital product teams to modernize content supply chains. The Senior Manager will translate business needs into automated content solutions that reduce manual effort, streamline production, and enhance the impact and reach of   Coca ‑ Cola’s   brands and communications.   This role requires a strong combination of digital product thinking, content strategy   expertise , and technical fluency to   leverage   emerging technologies such as generative artificial intelligence, workflow automation tools, and content platforms. Success in this role will directly contribute to enterprise priorities by increasing operational efficiency, improving content performance, and enabling   data ‑ driven   engagement strategies across markets and channels.   What You will do for us   Design and implement content automation strategies that align with enterprise digital transformation priorities and enable scalable, efficient content production   Partner with marketing, communications, and digital teams to reimagine content workflows using automation, artificial intelligence, and modern content platforms   Lead the development of automated content pipelines, including content generation, versioning, localization, and distribution processes   Integrate generative artificial intelligence tools to accelerate content creation while ensuring brand consistency, governance, and quality standards   Define and track performance metrics to measure the impact of automated content on engagement, speed, cost efficiency, and business outcomes   Collaborate with product and technology teams to ensure content automation solutions align with enterprise architecture, data standards, and governance   Enable personalization at scale by   leveraging   data and automation to deliver relevant, targeted content experiences across channels   Drive adoption of content automation tools and practices through training, change management, and capability building initiatives   Identify   opportunities to   optimize   content operations by reducing redundancies and improving   end ‑ to ‑ end   content lifecycle efficiency   Stay current on emerging