Director, Peacock Multiplatform Strategy & Planning

USD 130000 - USD 145000 - yearly Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Role Purpose The Director will lead the development and execution of on-platform promo strategy for Peacock content, with a focus on driving audience engagement, optimizing the viewer journey, and maximizing impact of owned media across the platform. The Director is responsible for translating programming priorities into strategic, data-driven media plans for all Peacock Originals. This role owns how promo is surfaced on Peacock, defining placement, prioritization, and exposure across the full user journey to maximize the impact of owned media. Critical to this role is the ability to manage the trafficking system that delivers campaigns, ensuring the media plans are accurately reflecting the expected user experience. The Director leads and develops a team responsible for campaign planning, trafficking, and ongoing optimization, ensuring flawless execution in a fast-faced environment. Sitting at the intersection of content marketing, platform usage, and audience strategy, this role connects media planning and performance insights into a cohesive executional framework applied across all Peacock content.

Own media planning for Peacock content (Originals, P1 films, Next-Day content, acquired series) translating content priorities into deliverables against audience needs and strategic placements. Oversee end-to-end campaign execution, ensuring alignment from campaign planning, to trafficking, to platform delivery. Translate audience journey strategies into specific promo tactics by managing content exposure across discovery, engagement, and retention stages. Ensure promos trafficked in FreeWheel are scheduled accurately and create operational efficiency by working closely with Ad Ops. Execute Next-Day content priorities for NBC, Bravo and Sports. Ensure goals are met and adjust based on performances. Lead campaign optimization using performance data to adjust promo weight, placement strategy, and engagement tactics. Partner with analytics team to evaluate engagement trends, content performance and conversion effectiveness. Manage and develop a team responsible for campaign planning, trafficking, and optimization, driving speed, precision, and accountability.

Basic Requirements 6+ years in the entertainment media planning space, preferably in streaming Demonstrated experience