Product Marketing Manager

At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor and Clay Bavor . Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.

Sierra is going deep on industry-first go-to-market, and we're expanding our Solutions Product Marketing team to help drive it. This role sits alongside our core product marketing team but has a distinct focus: taking what we build and making it land with specific industries and personas. You'll own translating product capability into industry-relevant messaging, sales enablement, content, events, and demos — and you'll help build the operational backbone that lets this team scale across verticals. You'll be a direct partner in building this out, and in making it clear that no playbook exists yet — not just executing an existing one.

Industry & persona messaging. Translate product capabilities into messaging and positioning tailored to specific industries and buyer personas. Such as web copy, event sessions, sales narratives, and campaign messaging that speaks the language of the vertical and/or buyer. Sales enablement & content. Build and maintain the enablement playbooks and assets our GTM teams need to sell into industry — slide decks, one-pagers, landing pages, industry playbooks, and more. Launches products to industries. When a new product ships, own how it gets packaged and adapted for the industries and personas we serve, including the story, any assets, and sales enablement — all alongside and in partnership with our core PMM team. Operational backbone. You'll help stand up processes, templates, and systems that let us work consistently across multiple industries and personas without duplicating effort each time. Range across altitudes. You're able to flex across channels and activations as needed, while also going deep in one area — whether that's a specific industry vertical or persona, or our industry demo strategy, for example. You're comfortable operating at both the generalist and specialist altitudes.

5+ years of B2B product marketing experience. Exposure to vertical or persona-based marketing is a bonus, but not necessary. Strong operational instincts — you naturally think in process, systems, and repeatable frameworks, and you're comfortable building structure where none exists yet. Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets across different audiences and industries. You’re comfortable using tools like ChatGPT and Claude to work smarter and help automate where it makes sense to. Experience contributing to product launches, including translating core launch messaging into content for specific industries or personas, building out assets and whatever else is needed in support of the GTM motion. Experience in building presentations using Google Slides. Comfort operating in an early-stage, still-being-defined team, and enthusiasm for helping shape how the team works. Sample Projects Take a newly