Sr. Product Manager, Martech

At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 27,000 associates who work at Five Below and they’ll tell you there’s no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in. It’s all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!

Product Strategy & Roadmapping •    Capture business requirements and utilize data insights to define the digital product roadmap, aligning to Five Below’s digital commerce and omni-channel strategy. •    Translate business objectives into clearly prioritized initiatives that improve acquisition, conversion, retention, and post-purchase customer experience. •    Manage the full product lifecycle for digital features and capabilities, from discovery through launch, optimization, and retirement. •    Develop a product strategy across digital experience with additional expertise in post-purchase journeys, including customer accounts, order visibility, transactional communications, and returns-related experiences. Delivery Leadership •    Partner closely with technology teams and systems integrator partners to ensure clear requirements, strong delivery governance, and high-quality outcomes. •    Lead backlog refinement, sprint planning, and acceptance in coordination with internal technology partners and external delivery teams. •    Ensure delivery meets functional and non-functional requirements including performance, reliability, accessibility, scalability, and security through thorough user testing validation. •    Drive execution across interconnected platforms and workflows that support customer accounts, service interactions, notifications, and post-purchase experiences. •    Ensure experiences created in partnership with cross-functional teams are clear for our Five Below brand, protecting the integrity through a customer first lens. Customer Experience & Feature Expansion •    Identify and deliver digital features that enhance the end-to-end customer journey across that help to drive business KPI’s. •    Lead optimization of post-purchase product experiences such as order confirmation and shipment emails, account creation and sign-in, order management, customer service, and issue resolution, creating trust-building experiences. •    Partner with Customer Service and CRM teams to reduce friction, improve self-service, and ensure the digital experience supports timely, accurate, and relevant customer communications. •    Apply qualitative and quantitative insights, including customer feedback, service trends, usability testing, and analytics, to uncover friction points and growth opportunities. •    Balance short-term optimizations with long-term platform and capability investments. Stakeholder & Cross-Functional Leadership •    Serve as a primary product partner for UX/UI, Marketing, Ecommerce, CRM, Analytics, Operations, Customer Service, and Technology teams. •    Facilitate structured working sessions to align stakeholders around requirements, trade-offs, sequencing, and business outcomes. •    Communicate product strategy, progress, and outcomes in clear, business-focused language for leadership. •    Build strong cross-functional alignment between customer-facing teams and backend operational partners to deliver connected, trusted post-purchase experiences. Data, Analytics & Continuous Improvement •    Define success metrics for digital initiatives across the full funnel, including