Assistant Manager / Manager, Brand Marketing & Content

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.  Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

We are seeking a strategic, culturally connected, and execution-driven Manager, Brand Marketing & Content to help lead Kate Spade Japan's brand transformation and strengthen the brand's local relevance with Japanese consumers. This role will be a key partner to the Brand Director, responsible for driving the local brand voice, shaping market-right storytelling, and leading content strategy and execution across consumer touchpoints. The Manager will translate global and regional brand priorities into locally resonant campaigns, content, and experiences that build brand desirability, deepen consumer engagement, and support customer acquisition.  This individual will play a central role in campaign orchestration, local content creation, creative briefing, agency management, and cross-functional integration across Media, PR, Influencer, CRM, Retail Marketing, Digital, and E-commerce teams.

Brand Voice & Storytelling Stewardship  Lead the development and day-to-day governance of Kate Spade's local brand voice and storytelling framework for Japan.  Translate global and regional brand direction into locally relevant narratives that resonate with Japanese consumers.  Ensure consistency of brand tone, creative expression, and storytelling across paid, owned, earned, retail, social, digital, and partner channels.  Provide clear brand guidance to internal teams and external partners to ensure all consumer-facing work reflects Kate Spade's brand DNA.  Integrated Campaign Planning & Orchestration  Lead integrated campaign planning for assigned seasonal campaigns, product launches, brand moments, and retail activations.  Develop clear campaign briefs, objectives, key messages, consumer journeys, and execution plans.   Manage campaign timelines, deliverables, approvals, and stakeholder alignment from planning through launch.  Drive post-campaign reviews, capturing key learnings and opportunities for future optimization.  Drive social-first and digital-first content thinking to strengthen engagement, consideration, and brand desirability.  Creative Briefing, Agency & Partner Management  Lead agency briefing for local content, campaign assets, creative adaptation, and brand storytelling projects.  Provide clear feedback to agencies and partners to elevate creative standards and improve execution.  Ensure agency deliverables are completed on time, on budget, and in line with business and brand objectives.  Consumer, Cultural & Competitive Insights  Monitor consumer behavior, social conversations, competitor activity, cultural shifts, and market trends.  Translate insights into actionable recommendations for campaigns, content, storytelling, and consumer engagement.  Partner with analytics and insights teams to understand campaign performance, consumer response, and brand health indicators.  Marketing Operations, Budget & Performance  Manage assigned campaign and content budgets with discipline and accuracy.  Partner with internal teams to evaluate campaign and