Regional Marketing Specialist, Strategic Accounts

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

GET TO KNOW OKTA

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

As part of the Demand Generation team and reporting to the Director, Regional Marketing, Strategic & Key Accounts, you will work with field sales in the TOLAM region to drive pipeline in the Strategic segment through a highly-visible portfolio of regional marketing programs and events. A successful candidate will have strong knowledge of integrated marketing programs and know how to align those programs to corporate goals. The role will require proven ability to work with vendors, partners and internal teams, execute in-person and virtual events, email, direct mail, and must have the ability to effectively work collaboratively and cross-functionally.

• Support the planning, execution, and performance reporting of all regional marketing programs

• Assist with campaign and program budget tracking to support pipeline impact and ROI across the assigned region

• Partner with sales teams to identify priorities and deploy programs aligned to pipeline and revenue targets

• Ensure campaign-generated leads are accurately captured, routed, and delivered to Sales in a timely manner

• Coordinate with sales and sales development representative (SDR) teams on pre-campaign readiness and post-campaign follow-up to drive conversion

• Research, evaluate, and launch events, sponsorships, and in-person marketing initiatives aligned to regional and corporate goals

• Communicate program plans, timelines, and results to cross-functional stakeholders and leadership

• Oversee the regional fulfillment process, including promotional inventory and vendor management

• Identify and share best practices across regions to improve execution and performance

• Collaborate with Channel and ISV partners to execute and support local partner marketing programs

• 2+ years of marketing experience

• Bachelor’s Degree; Marketing preferred

• Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce)

• Experience in creating, planning and executing integrated, ROI-driven marketing and lead generation programs, ABM experience a plus.

• Strong analytical abilities. You love working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization.

• Ability to thrive in a dynamic, fast-paced, environment where you may have to wear