GN-I&E- Comms and Media Supply Chain Monetization

Practice: Comms & Media, Industry Consulting, S&C Global Network (GN) Areas of Work: Media Level: Across Levels Location: Delhi, Gurgaon, Mumbai, Bangalore, Pune, Hyderabad Years of Exp: 1-7 years Explore an Exciting Career at Accenture Are you an outcome-oriented problem solver? Do you enjoy working on transformation strategies for global clients? Does working in an inclusive and collaborative environment spark your interest? Then, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities. Comms & Media (C&M) is one of the Industry Practices within Accenture’s S&C Global Network (GN) team. It focuses on serving clients across specific Industries – Communications, Media & Entertainment. Communications: Focuses primarily on industries related to telecommunications and information & communication technology (ICT). This dynamic team serves most of the world’s leading wireline, wireless, cable, and satellite communications and service providers. Media & Entertainment: Focuses on industries like broadcast, entertainment, print, and publishing. Globally, Accenture Comms & Media practice works to develop value growth strategies for its clients, who are top-notch organizations, and help improve their offers and go-to-market performance and maximize organizational effectiveness. We work on end-to-end projects delivering management and technology consultancy to help our clients achieve greater profitability, quality, and reliability. We are looking for expertise in one or more of the following domains to address the diverse project demands of our media clients globally Media Supply Chain Expertise: Content Production & Distribution Workflows: Understanding the end-to-end process from content creation to delivery, including pre-production, production, post-production, distribution, and archiving. Digital Asset Management (DAM): Expertise in managing and organizing digital media assets, including metadata tagging, version control, and storage. Content Delivery Networks (CDNs): Understanding how CDNs work and their importance in delivering high-quality streaming experiences to global audiences. Understanding of licensing agreements and rights management systems. For example, licensing agreements for content distribution on different platforms. Media Consumption Expertise: Content Formats: Familiarity with evolving content formats (e.g., interactive narratives, live streaming, podcasts, AR/VR) and their potential for audience engagement and monetization. Audience-Centric Content Strategy Development: Crafting content roadmaps and IP strategies based on audience demographics, interests, and platform usage psychographics etc Platform-Agnostic Consumption Insights: Analyzing cross-platform consumption patterns and audience migration trends across linear TV, CTV, and social video ecosystems. Audience Retention and Loyalty Strategies: Developing churn reduction programs and exclusive content drops to enhance subscriber lifetime value (SLTV). Media Revenue Growth Expertise in maximizing advertising revenue through programmatic advertising expertise, including real-time bidding (RTB), direct programmatic, and header bidding and Optimize ad tech stacks for improved yield management and implement data-driven audience targeting strategies. Exeprience in optimizing SVOD, AVOD, and TVOD strategies, including tiered pricing, content bundling, and churn reduction tactics. Expertise in subscriber acquisition cost (SAC) optimization and average revenue per user (ARPU) maximization. Experience in implement robust revenue forecasting models leveraging audience data, market trends, and content performance metrics and conduct in-depth financial analysis of content ROI, subscriber lifetime value (LTV), and media mix modeling to inform strategic decision-making Digital Media & Analytics OTT and Streaming Platform Expertise: Designing and optimizing content delivery for OTT platforms with expertise in VOD models and