yoinka

Senior Executive, Research (12 months Fixed Term Contract)

Warner Bros. Discovery

Singapore, 1 Fusionopolis WalkContractSenior
Sign in to applyVerified 2h ago
Location
Singapore, 1 Fusionopolis Walk
Employment
Contract
Work model
On-Site
Level
Senior
Posted
11h ago

About this role

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Your New Role This role provides data and insights to Ad Sales and IAS teams across the APAC region, supporting regional sales Research & Insights, networks and programming decisions, and cross-functional collaboration, while managing the analytics, vendor and operational infrastructure that underpins commercial decision-making. Scope & Scale Reporting cadence: bi-weekly channel and content performance for Southeast Asia and Taiwan; monthly and quarterly channel performance across APAC. Vendors managed: Nielsen, Kantar and IMDA for Southeast Asia and APAC, including contract lifecycle, budget and renewal management. Functions supported: Ad Sales, IAS, Marketing, Content and Networks/Programming teams. Tools and initiatives: process automation and AI tool testing, and dashboard migration to a new reporting platform. Key Relationships & Stakeholders IAS and Ad Sales teams, for data, insights and campaign optimization. Content and Networks/Programming teams, for performance reporting and scheduling decisions. Marketing team, for research knowledge and training. Legal, Procurement and Finance, for vendor contracts and budget. Vendor agencies Nielsen, Kantar and IMDA, for data services and negotiation. Business Impact Stronger sales pitches and client engagement through consolidated linear and social/digital data decks. Improved programming decisions and channel performance through regular, tailored reporting. Better campaign optimization and target-setting for Ad Sales & digital inventory. Enhanced content monetization and audience growth through data-led strategy recommendations. Cost-effective, well-governed vendor contracts with Nielsen, Kantar and IMDA. A validated, functioning dashboard platform following migration, with trained stakeholders. Accountability Accountable for the data and insights supporting APAC Ad Sales and IAS sales strategy and pitches. Accountable for the accuracy and governance of bi-weekly, monthly and quarterly reporting. Accountable for vendor relationships, contracts and research budget across the region. Accountable for operational excellence, including process automation and dashboard platform reliability.

Key Responsibilities

Strategic regional support and collaboration: develop and support APAC sales strategy execution; supply linear ratings data, audience profiling/sizing and social/digital insights to IAS and Ad Sales; consolidate insights into sales pitch decks and topline market/channel decks; equip the Content team with channel and content performance for programming initiatives; mentor cross-functional teams on research knowledge and run training sessions; act as the primary liaison between local/regional teams and research functions. Advanced data analytics and business intelligence: develop quantitative analytics models to forecast sales campaigns, content performance and audience behaviour; work with Ad Sales to optimize campaign performance and set network/Discovery+ targets; design and maintain regular reporting templates; conduct data governance and quality assurance checks on automated reports. Content strategy and performance optimization: track and report the WBD content portfolio to ensure a balanced genre and format mix; initiate audience acquisition and

Senior Executive, Research (12 months Fixed Term Contract) at Warner Bros. Discovery, Singapore, 1 Fusionopolis Walk | Yoinka