Director, Member Marketing

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

Our Director, Member Marketing, develops marketing plans and strategies that promote the brands' products and services in a way that elevates the brand. In this role, you will help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns. Reviews market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions. Compile, analyze, and interpret data for in-market campaigns to make strategic and tactical recommendations or in the moment adjustments to help deliver against brand business / marketing objectives. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, and Tampa, FL. Relocation assistance is not available for this position.

Responsible for leading a team that is facilitating all interaction points between Business Partners and Marketing for marketing, sales and service activities. Manages collaborative working relationships with Business Partners and Marketing. Integrates cross-functional collaboration and innovations by supplying knowledge between Business Partners and Marketing. Provides status updates on marketing, sales and service activities to key stakeholders. Measure and report performance of all marketing campaigns and assess ROI and KPIs. Lead integrated team in the development of multi-channel creative campaigns to motivate audience to 'take action''. May provide additional support, including performance analysis and communications, to key stakeholders, including Senior leadership. Monitor market trends, research consumer markets and competitors' activities that help support development of marketing strategies. Responsible for leading and guiding team in managing assigned Marketing budget(s). Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. What you have: Bachelor's degree; OR 4 years of relevant education and/or experience. 8 or more years of progressive related experience required. 3 or more years of direct team lead or management experience required. Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities. What sets you apart : You have a proven ability to build and inspire high-performing teams that effectively bridge business outcomes with marketing initiatives. Your strategic vision is grounded in a deep understanding of member insights and data analysis, enabling you to identify key trends and translate them into innovative, multichannel marketing campaigns that elevate the brand and drive measurable outcomes. You are a subject-matter expert in membership marketing and have delivered new acquisitions through retention marketing strategies. You excel at managing collaborative relationships, integrating cross-functional efforts, and delivering clear, concise updates to senior leadership. Your ability to manage budgets, assess ROI and KPIs, and navigate risks