FLEX Director, Director, Digital Analytics

JOB SUMMARY The FLEX Director, Digital Analytics is a key leader within Marriott’s Enterprise Data, Analytics & AI organization, responsible for defining and advancing the analytics strategy that informs digital product decisions across our portfolio—including Marriott.com and the Bonvoy app—to help consumers seamlessly discover, shop and book, and enjoy their stay at Marriott properties. This role serves as a strategic partner to Digital leaders, embedding analytics into product strategy, roadmap prioritization, and experience design. The Director shapes the analytical agenda by bringing clarity to complex business questions, identifying where to focus, and translating data into actions that improve traffic quality, conversion, revenue, and long-term customer value. In close partnership with digital product, marketing, and channel teams, the Director ensures analytics support is aligned to key decisions across the customer journey. This includes developing a strong understanding of traffic acquisition and demand drivers—such as Paid Search, SEO, and other channels—and how they influence on-site behavior, conversion, and retention. The role also provides a holistic view of how Marriott’s digital ecosystem builds awareness of the portfolio and the value of Marriott Bonvoy. Overall, the Director ensures strategies reflect both demand generation and conversion dynamics, as well as the broader role digital plays in driving customer engagement. Beyond insight delivery, the Director leads the development of scalable measurement and experimentation capabilities, enabling continuous optimization of Marriott’s digital ecosystem. By connecting behavioral, transactional, and market data, the role drives a forward-looking, insight-led approach to digital growth and customer experience innovation.

CANDIDATE PROFILE Education and Experience

Required

• Bachelor’s degree in Business, Analytics, Economics, or related field; advanced degree preferred • Minimum 8 years of experience in analytics or related roles, with 3+ years in management preferred • Advanced SQL

Preferred • Expertise in e-commerce analytics, marketing analytics, customer loyalty analytics, conversion optimization, and digital performance measurement • Strong understanding of booking flows, pricing strategies, customer purchase behavior and membership value • Familiarity with A/B testing, multivariate testing, and experimentation frameworks • Knowledge of web and mobile commerce KPIs, including funnel analysis and abandonment metrics • Experience with analytics tools (Adobe Analytics, Google Analytics, etc) and data visualization platforms • Ability to lead and develop high-performing teams, including Senior Manager-level associates • Excellent communication skills with ability to translate complex data into strategic recommendations

CORE WORK ACTIVITIES End-to-End Customer Journey Analytics

Lead analytics strategy across the full digital customer journey ensuring alignment between acquisition, experience, and retention Develop a connected view of customer behavior across touchpoints, identifying friction points, drop-offs, and optimization opportunities across lifecycle stages Translate journey insights into clear product and business actions that improve conversion, engagement, and lifetime value

Traffic & Demand Driver Insights (Paid + Organic)

Establish a comprehensive understanding of traffic sources and demand drivers , including Paid Search, SEO, direct, and partner channels Analyze the interplay between traffic quality and onsite behavior , evaluating how acquisition strategies influence engagement, conversion, and downstream value Identify opportunities to optimize channel mix, landing experiences, and content strategies to improve traffic efficiency and conversion performance

Digital Product Strategy & Partnership

Serve as a trusted advisor to Digital Product and Strategy teams , shaping roadmap