Sales GTM Specialist - Programs, Amazon Ads

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. GTM Specialists in the Sales GTM organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solutions. They are responsible for: • Owning interactions with each Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs • Developing and implementing global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches) • WW Service and operations team engagement as it pertains to new and emerging products and partnering with Product Marketing on global Sales and Marketing narratives This SGTM Programs role will partner across the Ads Product teams, the Closed Loop Feedback (CLF) product team, Sales GTM, and Marketing to build a single, trusted view of what is coming, what is live, and what is working. The goal of the role is to strengthen roadmap accuracy and clarity, connect customer and field feedback directly into roadmap planning, and give Sales earlier visibility into betas and launches — so sellers are well-prepared for what ships and Product has a clear line of sight into customer outcomes. This person will own the connectivity points between feedback and roadmap, enable a quick, external-ready roadmap for the field, stand up real-time beta awareness and performance tracking against goals, and partner with Product to close the loop on how solutions perform once they launch. This person will play a critical role working across Sales GTM, Product Marketing, and internal ad product teams to improve upstream planning, product readiness, and shared visibility into results. The right candidate for this role will be comfortable influencing without authority and working with AI workflows, in addition to thriving building large, impactful programs in an ambiguous environment. Open to hire candidates in the following locations: • Seattle • New York • Los Angeles • Chicago • Arlington (VA) • Toronto