Principal Advanced Analytics
AT&T
- Location
- Atlanta Georgia
- Work model
- On-Site
- Level
- Principal
- Posted
- 4h ago
Skills
About this role
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Principal, Advanced Analytics (Forecasting & Predictive Modeling) Lead Forecasting. Translate Performance. Drive Executive Decision-Making. The Local Market Forecasting & Performance Analytics team is seeking a highly analytical, technically proficient, and AI-centric leader to serve as Principal, Advanced Analytics . This team is responsible for developing and maintaining the forecasting models, analytical frameworks, and predictive insights that enable market leaders to anticipate future performance and make informed business decisions. We provide the forecasting discipline, statistical rigor, and advanced analytical capabilities necessary to support planning, performance management, and strategic decision-making across Wireless, Fiber, and AIA. As an AI-first organization, we expect leaders to leverage machine learning, AI-enabled analytics, advanced statistical modeling, automation, and emerging technologies to improve forecast accuracy, accelerate insight generation, and enhance organizational effectiveness. Successful candidates will embrace AI as a core component of how forecasting and analytics are performed while continuously seeking opportunities to improve model performance, scalability, and business impact. In this role, you will lead the development of forecasting methodologies and predictive models used to project gross adds, disconnects, net adds, and subscriber trends across markets, products, and channels. You will apply advanced statistical, machine learning, and time-series forecasting techniques to develop daily, weekly, monthly, and quarterly forecasts that identify emerging trends, quantify future performance, and provide visibility into risks and opportunities. You will partner closely with Forecasting, Finance, Pricing, Offers, Marketing, Go-to-Market, and market leadership teams to align forecast assumptions, improve forecasting methodologies, and translate complex analytical outputs into executive-ready insights. This position requires deep quantitative expertise, strong programming and modeling skills, forecasting discipline, business acumen, and the ability to connect sophisticated analytical methods to practical business decisions.
Key Responsibilities
Forecast Development & Predictive Modeling Develop and maintain forecasting models across Wireless, Fiber, and AIA products supporting daily, weekly, monthly, quarterly, and annual planning horizons. Build market-level, channel-level, and market-by-channel forecasting models for gross adds, disconnects, and net adds. Apply advanced time-series forecasting methodologies, machine learning techniques, and predictive analytics to improve forecast accuracy and responsiveness. Develop forecasting frameworks that incorporate seasonality, promotions, pricing changes, marketing activity, competitive dynamics, economic indicators, and operational factors. Continuously evaluate and refine model performance using back-testing, error analysis, and model validation techniques. Advanced Analytics & Data Science Design and implement statistical and machine learning models using Python and related analytical tools. Utilize forecasting methodologies including Prophet, ARIMA-type approaches, gradient boosting, ensemble techniques, and other advanced modeling frameworks where appropriate. Develop scalable forecasting processes that support multiple products, channels, markets, and planning horizons. Identify leading indicators and predictive drivers that improve understanding of future performance. Evaluate emerging analytical methodologies and technologies that enhance forecasting accuracy and business insight generation. Forecast Performance & Diagnostics Monitor actual results versus forecast to identify model performance issues, forecast variance drivers, and emerging trends. Conduct forecast diagnostics to understand