Associate Director, Partner Marketing

Job Title: Associate Director, Partner Marketing Job Description We’re Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent. Join us and be part of this journey towards greater opportunities and brighter futures. Concentrix sits at the center of some of the most valuable technology ecosystems in the world. Our partnerships with Microsoft, Google, NICE, AWS and others shape how clients buy, how solutions are built, and how growth gets created. This role will build and lead our global partnership marketing program, owning how we show up in those ecosystems and how much value we derive from them. You will develop joint propositions and build integrated marketing programs with our most important technology partners, driving brand awareness and pipeline. You will secure co-investment, set the standard for partner marketing globally, and act as the internal champion for the function. You are a self-starter and a doer. You know how to harness the global marketing team when scale matters, and you know when to roll up your sleeves and ship the work yourself. The mandate is simple: Maximize the commercial value of our partnerships. Make Concentrix unmissable in our partners' ecosystems. Turn partner activity into pipeline. What you will do in this role In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet. Own the Global Partner Marketing Strategy • Build integrated marketing plans with priority technology partners covering brand awareness, demand generation, content, events and digital activation. • Connect partner marketing to brand strategy, messaging and commercial objectives. • Identify new opportunities across the partner ecosystem including co-funded programs, joint campaigns and shared go-to-market initiatives. • Partner with the Global Partner team and sellers on joint proposition development and partner-led growth plays. • Step in to support and run strategic activity with non-tech partners (for example global marketing activations with key industry analysts) where needed Build and Manage Partner Marketing Relationships • Own senior marketing relationships within partners, acting as primary liaison. • Influence partner marketing priorities to ensure Concentrix receives prominent, high-quality visibility. Drive Brand Visibility Within Partner Ecosystems • Define and maintain standards for how Concentrix presents itself across all partner touchpoints, including events, portals, co-branded materials and joint briefings. • Develop partner-specific messaging that resonates with each partner's buyer base while remaining firmly on-brand. • Position Concentrix as the partner of choice within key technology ecosystems. Convert Activity into Pipeline • Ensure demand generation programs have clear lead generation targets and structured follow-up. • Work with Sales and Account teams to align on target accounts, joint pursuit strategies and post-activity conversion. • Build repeatable processes for converting partner-sourced leads into qualified pipeline and closed revenue. Maximise Partner Funding and Investment • Proactively identify MDF and co-investment opportunities. • Build the business case for joint initiatives that secure partner budget and commitment. • Evaluate ROI continuously and reallocate investment where impact is greatest. Set Standards and Support Regional Execution • Establish governance frameworks, playbooks and quality standards for partner