Strategy & Operations Senior Manager

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

This role serves as a strategic leader supporting the Direct Phone Sales (DPS) organization, including the Allstate and National General call centers, Direct Agency, and Direct Auto retail stores. The position is responsible for leading the centralized activation and enablement function that helps DPS execute growth strategies, accelerate adoption of priorities, strengthen sales capabilities, and drive operational excellence across the channel. This leader oversees both the DPS Change Management & Activation team and the Knowledge Management & Sales Process Mastery team, creating an integrated approach to communication, training, knowledge delivery, sales effectiveness, and organizational readiness. The role acts as a trusted advisor to DPS senior leadership, bringing strategic perspective, innovative ideas, and actionable solutions that help the business achieve aggressive growth objectives while maintaining a strong employee and customer experience. Success in this role requires balancing speed with strategy in a fast-paced environment, building strong stakeholder relationships across functions, and demonstrating the value of a centralized support model through measurable business outcomes. Strategic Leadership & Business Partnership Serve as a strategic partner to Direct Phone Sales leadership, helping translate business priorities into actionable activation, enablement, and adoption strategies. Provide thought leadership and external perspective to identify opportunities, challenge assumptions, and improve business performance. Develop and execute strategic plans that support DPS growth objectives across call centers, Direct Agency, and retail store operations. Ensure enablement strategies align with broader enterprise goals while meeting the unique needs of the direct sales channel. Move with urgency while maintaining strategic discipline to support a rapidly evolving business environment. Change Management & Activation Lead the development and execution of activation strategies that drive awareness, understanding, adoption, and sustained utilization of business initiatives. Create comprehensive activation plans that enable frontline leaders and sales professionals to successfully implement change. Establish feedback mechanisms to gather field insights and continuously improve deployment approaches. Partner with business leaders to identify adoption barriers and implement solutions that accelerate results. Measure and report activation effectiveness using business, performance, and employee adoption metrics. Knowledge Management & Sales Process Mastery Lead the strategy and execution for knowledge management, ensuring frontline teams have access to accurate, timely, and actionable information. Drive continuous improvement of sales processes, tools, and workflows that enable consistent execution across DPS channels. Establish governance and standards for knowledge content, sales process documentation, and operational best practices. Simplify complex information to improve user experience, increase productivity, and reduce friction for frontline teams. Foster a culture of continuous learning and process excellence. Stakeholder Management & Influence Build strong partnerships with DPS leadership, Distribution, Product, Marketing, Operations, Technology, Learning, and enterprise support teams. Influence decision-making through data, business insights, and a deep understanding of frontline needs. Demonstrate the value of a centralized enablement organization by delivering scalable