Sr. Brand Manager, ECommerce

A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Church & Dwight   is   seeking   a Sr. Brand Ecommerce Manager, to join our team. The Sr. Brand Ecommerce Manager will demonstrate strategic, market activation, project prioritization and decision-making skills that play a key role in driving profitable growth and market share gains in the very competitive online space.

Home Care is Church & Dwight’s largest SBU in terms of ecommerce sales, driven by the rapid and complex growth of the litter business and The SBM has the complex task of creating a roadmap for pureplay profitability including disruptive online innovation and formats, driving omnichannel growth, and managing the rapid online growth of pet specialty retailers including online market leader, Chewy. All of the above while still managing the standard responsibilities of an Ecommerce brand manager. Success in role will require a self-starter with not only experience driving significant growth but also ensure a sustainable profitable future and drive omnichannel strategy. The ideal candidate will develop an exceptional command of all aspects of their SBU’s ecommerce business.

Hybrid : This is a hybrid role based in Ewing, NJ or NYC and requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Accountabilities and Responsibilities Overall SBU Ecommerce Brand Strategy · Leads development of ecommerce strategy: multi-year SBU growth targets, brand-specific roadmap, and business-driven tactical executions with key partners. · Collaborates to ensure commercial organization alignment with broader brand strategies: national marketing, eRetail activation strategy, and digital shelf best practices (i.e. A+ Page, images/video, product name, SEO, mobile optimized). Leads across departments and agencies to define and build a seamless data-driven path to purchase. Accountable for creative team briefings and content approvals. · Identifies channel/customer-specific product assortment and act on priorities via investment mix (trade, CP, shopper and media). Leverages data to measure investment returns and track market performance. · Leads surfacing and implementation of channel/customer-specific requirements including profitability, pricing, packaging, planning, and availability via multi-factor analysis to achieve business and profitability goals. Actively responds by managing menu placement, taxonomy, share of search and digital shelf. · Oversees promotion and campaign management in coordination with agency support and participates in the planning of retailer marketing and media programs through collaboration with cross-functional team. Identifies test and learn beta programs (such as video in search, Amazon post). · Coordinates product launches online with Global New Products and Brand marketing. Brings forward new product opportunities and works with cross-functional team to quickly bring to market while supporting competitive and internal benchmarking to manage existing items, including reviews and content. Regularly update FAQs/content in response, reporting on optimization opportunities back to brand team. Pureplay Profitability Management · Litter is a large and critical business where ensuring long term profitability is critical and