Paid Advertising Specialist

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This role is essential to ensuring paid media campaigns are executed with precision and continuously improved through data-driven insights. By managing day-to-day campaign operations, supporting agency collaboration, and monitoring performance, the Advertising Specialist helps maintain campaign efficiency, identify opportunities for optimization, and contribute to overall demand generation success.

Campaign Planning Collaborate cross-functionally with marketing, sales, and product teams to develop paid media strategy and audience approach. Research advertising trends and platform best practices to enhance strategic media planning. Support creative development for paid media assets by developing creative briefs, reviewing assets, and ensuring creatives align with our brand guidelines. Build and segment ideal customer profiles on paid media channels using platform targeting and audience lists. Own the end-to-end tracking of new media launches from campaign development to execution. Collaborate closely with Corporate, regional  marketing and content teams to align on paid messaging roadmaps for new campaign launches. Support ad copywriting development as needed. Develop testing roadmaps and prioritize based on business goals and seasonality. Campaign Execution & Management Collaborate with website and media technology team to ensure accurate implementation of campaign tracking, tagging, and URL taxonomy for consistent attribution and measurement. Ensure campaigns are trafficked accurately, including ad set-up, audience targeting, creative uploads, and tracking implementation. Partner with media agency to ensure timely and organized campaign launches. Lead weekly campaign status meetings with agency partners to review campaign updates, optimizations, and opportunities. Monitor media spends pacing and invoicing/reconciliation against planned budgets. Oversee campaign launches, documenting and communicating changes and updates to stakeholders. Conduct pre and post launch QA to validate campaign set-up. Drive operational excellence by enhancing processes, establishing clear timelines, and accountability with agency partners.   Manage multiple campaigns and priorities, ensuring work is organized, tracked, and timely. Campaign Measurement: Monitor and analyze channel KPIs and performance trends, translating data into actionable insights and recommendations. Maintain accurate documentation of key results to inform future campaign planning and execution. Own development and maintenance of weekly and monthly paid media reporting. Partner with media agency to leverage insights to optimize campaigns and scale performance. Ensure measurement accuracy, validating data across reporting platforms.

Bachelor’s degree in Marketing, Business, Communications, or a related field. 2–4 years of experience in paid media, digital marketing, or campaign execution, with hands-on responsibility for campaign launches and optimization. Proven experience executing campaigns across search, social, and programmatic channels (e.g., Google Ads, LinkedIn, Meta, DV360 or similar platforms). Strong working knowledge of campaign trafficking, tagging, and QA processes , including experience with tracking frameworks (e.g., UTM parameters, pixels, conversion tracking). Experience collaborating with media agencies and cross-functional teams (demand