Sr Manager Trade Relations

Be a part of a revolutionary change!

At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.

This position sits with our Swedish Match affiliate.

The Sr Manager Trade Relations is responsible for establishing and executing a comprehensive Trade Relations strategy that supports business growth, customer retention, industry leadership, and stakeholder engagement. This role leads high-profile customer and industry engagement initiatives, develops strategic partnerships, influences cross-functional priorities, and ensures Trade Relations investments deliver measurable business outcomes.

The position serves as a key liaison between Commercial, Marketing, Communications, Compliance, Procurement, Finance, and external partners to drive alignment and maximize the value of customer engagement programs and industry partnerships.

• Develop and execute the PMI U.S. Trade Relations strategy, ensuring alignment with commercial growth objectives and long-term business priorities.

• Establish multi-year customer and industry engagement plans that strengthen relationships with retailers, distributors, trade associations, and key external stakeholders.

• Monitor emerging industry trends, customer needs, and competitive developments to identify opportunities that enhance PMI U.S.'s market position and commercial performance.

• Serve as a strategic advisor to Commercial Leadership regarding industry engagement opportunities, customer relationship strategies, and partnership investments.

• Serve as PMI U.S.'s primary relationship lead with major trade associations, industry organizations, and strategic external partners including NACS, CDA, CSN, CSP, and other relevant industry groups.

• Develop engagement strategies that enhance PMI U.S.'s visibility, influence, and reputation within key industry channels.

• Represent PMI U.S. in external industry forums, conferences, and leadership events to strengthen strategic partnerships and business relationships.

• Lead the development and execution of executive engagement programs designed to strengthen relationships with senior retailer, distributor, and industry leadership.

• Own strategic customer engagement initiatives including Formula One partnerships, Ferrari Challenge activations, MotoGP initiatives, executive leadership forums, customer advisory events, and other high-impact commercial engagement programs.

• Partner directly with executive leadership to develop customer experiences that support relationship growth, customer retention, and commercial objectives.

• Establish consistent engagement standards and governance processes that ensure alignment with organizational priorities and compliance requirements.

• Establish performance metrics, operating objectives, and success measures for Trade Relations initiatives.

• Evaluate the effectiveness of customer engagement investments through business impact analysis, customer feedback, stakeholder engagement outcomes, and commercial performance indicators.

• Utilize industry insights and customer intelligence to identify opportunities that support customer growth, category leadership, and long-term business success.

• Provide regular updates and strategic recommendations to senior leadership regarding Trade Relations priorities,