Kenya Growth Lead

Our mission at Ello is simple and urgent: maximize the potential of every child, everywhere. We're building the world's first AI teacher to close that gap: one that listens, speaks, adapts, and inspires, just like the best human educators. Our first product, Read with Ello, is already helping tens of thousands of kids each week learn to read. It listens as they read aloud, offers support when they stumble, and generates magical, personalized stories. It works, and kids love it. Now, we're scaling that success into something even bigger: a complete AI teacher that can help children learn far beyond reading. Our new app combines language, speech, and memory to deliver interactive learning for kids worldwide – you can explore it at ello.com . We're moving fast: we ship weekly, test directly with kids, and push the boundaries of what's possible with AI in education. With the resources of the world's top investors and the heart of a public benefit corporation, we're here to revolutionize how children learn globally. Featured on TIME's Best Inventions and Fortune's Change the World, Ello is a small, mission-driven team taking on one of the most important challenges of our time: to democratize education.

Ello is growing in Kenya, and we're about to grow much faster. As Kenya Growth Lead, you will own our in-market growth strategy and execution, with the goal of helping hundreds of thousands of Kenyan kids learn with Ello. You'll lead content creation, organic social, and creator and influencer relationships, and develop the partnerships that help Kenyan families come to know and trust Ello. In this role you will not just execute on a playbook, but instead be shaping the playbook. You'll take what's already working, make it work better for Kenya, and decide where we go next. You will turn local insight into a clear growth roadmap, prioritize experiments, and measure what moves the needle at each stage of the funnel: user awareness, acquisition, engagement, and retention. You'll work closely with our growth and product teams in San Francisco, and collaborate with the rest of our Kenya team to keep growth grounded in what Kenyan families actually need. Because the teams work across time zones, this role requires real independence — you'll need to communicate decisions and results clearly, use data to support your recommendations, and move experiments forward with a high degree of autonomy.

Own and evolve Ello's growth strategy in Kenya, building on what's already working Set growth priorities and measurable targets; build a regular reporting cadence across the funnel, from awareness and acquisition through engagement and retention Lead content creation and organic social: source and manage local creators and influencers whose creative consistently powers our best-performing campaigns Identify and test new channels for building awareness and trust with Kenyan families Build strategic partnerships that unlock new audiences — think discounted mobile data with telcos, device access programs, and government relationships Manage our local agency and contractor relationships, and grow that bench as we scale Collaborate closely with the rest of our Kenya team to keep growth grounded in real user insight and data Help shape the growth playbook Ello will use as we expand to new markets Key Requirements 5–7 years of experience in growth, marketing, or strategy roles Strongly analytical and data-driven: you own your metrics, know them cold, and catch when they're wrong Experience with or exposure to digital marketing, particularly ad campaigns across Meta and TikTok Real fluency in social and content: you're genuinely active on social platforms, have sharp opinions about what works, and have managed creators or influencers Entrepreneurial generalist: you're at your best when the strategy is yours to define and the walls are yours to run through An AI-forward way of working: you actively use AI tools to move