Brand Manager

Basic Function

It’s an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.  HF Sinclair is seeking an experienced and strategic Brand Manager to lead the development, stewardship, and execution of the Sinclair brand across consumer, distributor, and partner touchpoints. This role is responsible for ensuring brand consistency, driving brand equity, and aligning brand strategies with business objectives across B2C and B2B channels.  The Brand Manager will serve as the primary guardian of the Sinclair brand, overseeing brand positioning, campaign strategy, governance, approvals, licensing, and communications. This role partners closely with Marketing, Sales, Operations, Analytics, Legal, Corporate Communications, agency partners, and external stakeholders to ensure all brand initiatives support the company's strategic goals and reinforce a consistent and compelling brand experience.   Job Duties

Lead the development and implementation of Sinclair’s brand strategy, positioning, and annual planning in alignment with B2C, Loyalty and B2B marketing objectives.

Develop and oversee brand campaign strategies that strengthen brand awareness, preference, and market differentiation.

Own and maintain Sinclair brand guidelines, ensuring consistent application across marketing, operations, loyalty programs, and legal/compliance requirements.

Maintain and manage the annual Brand Marketing Calendar on SharePoint and communicate key initiatives, milestones, and priorities across the organization.

Lead Sinclair’s DINOCARE and premium fuel brand strategies, ensuring targeted messaging, activation and adoption plans to support business growth.

Ensure consistency across all brand communications, serving as the final brand approver for campaigns, creative assets, and communications materials.

Manage the brand approval workflow and governance process, including ownership and administration of approval/tracking platforms similar to Filestage.

Oversee brand licensing programs and branded merchandise initiatives in partnership with the B2C Marketing team.

Coordinate and manage requests for use of Sinclair trademarks, logos, imagery, and other branded assets while ensuring compliance with established brand standards.

Act as the primary liaison with Corporate Communications on brand-related issues, announcements, and special projects.

Manage agency relationships and performance, serving as the primary contact for Agency of Record partners.

Provide brand oversight and guidance for strategic partners, including Lubricants and Joint Venture relationships.

Develop and maintain brand governance processes that ensure compliance and consistency across all customer, partner, and internal touchpoints.

Update and maintain brand marketing dashboards, reports, post-campaign analyses, and performance summaries to measure brand effectiveness and campaign results.

Maintain and support Salesforce reporting related to Brand Marketing activities and performance tracking.

Coordinate and organize brand marketing resources including presentations, newsletters, quarterly playbooks, templates, and internal communications.

Serve as the Brand Marketing team’s Salesforce Sales Cloud focal point, identifying and implementing process improvements that enhance efficiency and visibility.

Collaborate with cross-functional teams to ensure brand initiatives support broader business, marketing, customer, and operational objectives.

Special assignments or tasks assigned by the employee’s supervisor, as determined from time to time in their sole and complete discretion.  Experience

7+ years of professional marketing experience.

5+ years of brand management, brand marketing, or integrated marketing experience.

Proven experience developing and implementing