Head of Online Sales

Summary Role and Responsibilities Revenue Ownership Own overall online revenue, profitability, and growth. Define channel mix strategy, set targets, and drive sustainable growth through pricing discipline, non-price initiatives (assortment, bundling, channel exclusives), and new commercial initiatives aligned with growth strategy (new channels, partnerships, segment expansion). Channel & Partnership Leadership Lead new channel expansion and partnership development (marketplaces, emerging channels, B2B segments). Secure alignment with partners on commercial strategy, volume targets, and mutual growth objectives. Sales Leadership Partner with Sales Leads to develop category/channel strategies aligned with overall direction. Challenge their thinking, build capability, and ensure strategies are bold, realistic, and well-reasoned. Forecasting & Execution Own demand forecasting accuracy and weekly sales performance tracking. Review forecasts, validate assumptions, and ensure Sales Leads adjust plans based on market signals and execution reality. Supply Balance Ensure aggressive sales plans supported with stable supply. Translate commercial targets into inventory requirements with Business Units; own accountability for aging inventory resulting from commercial decisions. Stakeholder Alignment Ensure cross-functional alignment across Business Units, marketing, operations, and finance on commercial priorities. Resolve conflicts and drive partnership decisions with commercial judgment. Continuous Learning & Performance Lead weekly and post-campaign reviews to extract learnings, track KPIs (revenue, conversion, margin), and translate into continuous improvements. Build a high-performing sales organization.

Minimum 10+ years of eCommerce or online sales leadership experience, with at least 5 years in a strategic leadership role directing sales teams or channel strategy. Proven track record owning P&L outcomes in competitive, fast-paced online retail or marketplace environments. Deep understanding of eStore operations, marketplace mechanics, voucher and promotion governance, and online customer journeys. Strong analytical capability with experience tracking and optimizing KPIs (revenue, conversion rate, traffic, AOV, margin). Demonstrated ability to lead, develop, and hold teams accountable through clear expectations, coaching, and consistent performance management. Excellent cross-functional collaboration skills; ability to align stakeholders across supply chain, marketing, operations, and finance around commercial goals. Strategic thinking with strong operational discipline; comfort balancing bold commercial ambition with realistic execution constraints. #LI-Midsenior #LI-SESP * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here .