Consumer Marketing Director - OneBlade

Job Title Consumer Marketing Director - OneBlade Job Description Consumer Marketing Director – OneBlade The Opportunity OneBlade is one of Philips’ most successful and fastest-growing global personal care brands. Our next ambition is to establish OneBlade as a major global growth platform, expanding beyond intimate grooming into broader propositions and experiences designed around consumer needs. As Consumer Marketing Director – OneBlade, you will lead this transformation. This is a category-creating role combining consumer-led innovation, brand building, commercial leadership and social-first activation to redefine how OneBlade serves consumers globally. 1. Define the OneBlade Growth Strategy Set the global vision, strategy and roadmap for OneBlade. Identify where OneBlade can disrupt established grooming and personal care conventions. Translate the ambition into clear portfolio, innovation, brand, channel and market priorities. Build alignment across Business, Regions, Innovation, Design, Marcom, Sales and Finance. 2. Lead Portfolio and Innovation Own the innovation pipeline from consumer insight through launch and scaling. Expand OneBlade beyond Intimate into new propositions, occasions and personal care segments. Build the roadmap around a deep understanding of consumer routines, unmet needs and cultural expectations. Guide proposition design, positioning, claims, pricing and portfolio architecture. Make clear choices across consumer value, technical feasibility, speed and commercial potential. 3. Build a Distinctive Brand Define how OneBlade can show up credibly while remaining connected to the master brand. Create propositions and experiences relevant to younger, digitally engaged consumers. Partner with Marcom to build culturally relevant, social-first communication and creator strategies. Connect product, packaging, communication and retail execution into one consistent consumer experience. Build long-term brand affinity, advocacy and preference. 4. Disrupt the Grooming Market Develop the strategy to establish OneBlade across personal care and wet-aisle environments. Build winning channel and retail models with priority customers such as Walmart, dm and leading e-commerce platforms. Partner with Regional and Sales leaders to unlock distribution, visibility, conversion and adoption. Create compelling customer narratives and scalable market-launch models. Identify partnerships and new commercial models that can accelerate category creation. 5. Own Business Performance Be accountable for the growth, profitability, market share and portfolio health of OneBlade. Translate the long-term ambition into annual priorities, investment choices and measurable milestones. Lead performance reviews and act quickly on consumer response, market adoption and business results. Optimize pricing, mix, innovation productivity and marketing investment. Balance long-term category creation with strong near-term delivery. 6. Lead the Mission and Team Lead and develop the Senior Consumer Marketing Manager – OneBlade. Create an entrepreneurial culture with clear ownership, fast decision-making and high accountability. Mobilize cross-functional teams behind a shared mission in a complex global organization. Influence senior stakeholders through strong strategic thinking, compelling storytelling and fact-based recommendations. Build the capabilities required to win in personal care, innovation and social-first marketing. What Success Looks Like OneBlade is established as a significant global growth pillar for the franchise. A differentiated strategy and multi-year innovation pipeline are in place. The portfolio expands successfully beyond intimate grooming. OneBlade builds meaningful relevance and affinity with consumers. Strong retail presence is created across priority channels and customers. Scalable propositions and launch models are adopted by key markets. You Are the Right Fit If You Have A bachelor’s or master’s degree in