Head of Marketing - Corporate, Commercial, and Institutional Banking

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

U.S. Bank is seeking a strategic commercially focused senior marketing leader to oversee all aspects of marketing supporting Corporate, Commercial and Institutional Banking; Treasury & Payment Solutions; and Investment Services.  This individual will lead integrated marketing efforts designed to drive client acquisition, deepen existing relationships, onboard clients, support revenue growth, and strengthen market position across targeted client segments.  The ideal candidate brings deep experience in financial services marketing, a strong understanding of complex B2B sales environments, and a proven ability to align marketing strategies with product, sales, and relationship management objectives. This role requires a balance of strategic leadership, executional excellence, analytical rigor, and cross-functional partnership. U.S. Bank is focused on enhancing client service, building new capabilities, and driving efficiency across business units and corporate functions. As such, this individual must bring a desire to lead change on behalf of customers and colleagues alike, and be able to operate in a centralized, highly accountable construct. This individual must strike the right balance between leading change at a swift pace while maintaining a disciplined focus on Marketing and the lines of business.

Strategic leadership Develop and execute integrated marketing strategies aligned to business objectives across payments, investment services, corporate, commercial, and institutional banking segments. Serve as the senior marketing advisor to executive business leaders, product executives, sales leadership, and segment heads. Lead positioning and go-to-market efforts Identify growth opportunities across target industries, client segments, and geographies. Client Acquisition & Revenue Growth Design and oversee acquisition campaigns that generate qualified opportunities for relationship managers and sales teams. Develop segment-specific marketing programs to increase penetration within middle market, large corporate, institutional, and sponsor-backed client segments. Partner closely with sales leadership to improve pipeline generation, conversion rates, and client engagement outcomes. Support cross-sell and wallet-share expansion initiatives across treasury management, payments, capital markets, and investment services. Relationship Deepening & Client Engagement Lead client lifecycle and relationship marketing initiatives focused on retention, engagement, and expansion. Develop thought leadership, content marketing, events, and executive engagement strategies that reinforce trusted advisor positioning. Create programs that improve client experience, strengthen loyalty, and deepen strategic relationships with key clients and centers of influence. Partner with sales and product teams to tailor communications and value propositions to specific industries and client needs. Marketing Operations & Analytics Establish data-driven marketing frameworks and KPIs tied to acquisition, engagement, cross-sell, and revenue outcomes. Utilize CRM, digital analytics, client insights, and marketing automation tools to optimize campaign effectiveness and segmentation. Manage budgets, agency relationships, and marketing resource allocation to maximize ROI. Ensure all marketing activities comply with regulatory, legal, brand, and risk management standards. Leadership &