Event Marketing Manager

Drives the adoption of marketing strategy and guidelines across events. Stays up to date on new events or experiences that occur across the business, market, and/or competitors. Manages an event brief and executes stakeholders' vision for an existing event. Continually builds relationships and fosters communication with marketing teams, business groups, and third-party events management to influence event-specific objectives. Creates comprehensive event plans, creative marketing, and experience wire frames to support defined business objectives as well as ensure seamless event process flow and marketing execution landing. Plans, manages, and executes events from beginning to end, leading respective teams throughout the process. Holds accountability for managing an event budget end to end. Drives the metrics process by highlighting potential key performance metrics and determining how to tie metrics to a specific event within a series. Partners with stakeholders to identify and create event metrics, considering how to measure success based on a particular event's objectives.

Customer Experience Manages an event brief and executes stakeholders' vision for an existing event. Manages resources such as team members, shared services, production personnel, and agencies to realize the event's design and objectives. Verifies an event's brief serves overarching objectives and target audience. Aligns event or experience design and execution to One Microsoft vision and values. Maintains a strong focus on accessibility and inclusion when executing an event or experience. Ensures events and experiences provide a safe space for attendees to have a great experience. Leveraging Insights Partners with stakeholders to identify and create event metrics, considering how to measure success based on a particular event's objectives. Continually connects with measurement team to refine metrics. Verifies event metrics are embedded into an event's design. Ensures consistent event insights are gathered. Assists in evaluation process to determine if metrics were achieved. Contributes to consolidating key outcomes, insights, and opportunities for improvement from events and/or programs. Learns from findings and provides input regarding best practices. Drives the metrics process by highlighting potential key performance metrics and determining how to tie metrics to a specific event within a series. Leverages business analytics and relevant metrics to maximize business impact of the event. Connects a series of events or experience programs to a target audience, modifying content, agenda, and promotional strategy to meet the needs of the targeted audience for each event. Develops and creates strategies to target appropriate audiences and meet core objectives. Cascades strategies to team members to implement. Considers how to connect an event to broader sales objectives and return on investment (ROI) on products and services. Advises core/project team on how to achieve performance metrics and maximize the impact of an event. Acts as a subject matter expert for competitive event activities and makes recommendations for providing a competitive advantage. Marketing Strategy Stays up to date on new events or experiences that occur across the business, market, and/or competitors. Implements plans to create new events or experiences from senior leaders, contributing to their design and development where applicable. Drives the adoption of marketing strategy and guidelines across events. Contributes to discussions regarding budgets and production/workback schedules. Manages and implements area event strategy and volume planning that aligns across products and services to optimize customer and partner event experience. Ensures events adhere to branding, content, and timing standards in order to create a consistent Microsoft experience. Considers how to evolve events to increase the impact of multiple business groups. Project Management Holds