Lead Product Owner - Salesforce TPM

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Lead Product Owner – Salesforce TPM (CG Cloud) Location: Hyderabad, India Employment Type: Full-Time Reports To: GTO Application / Portfolio Lead About the Role The TPM Product Owner is part of Mattel's Global Technology Organization (GTO) and serves as the strategic product owner for Salesforce Consumer Goods (CG) Cloud Trade Promotion Management (TPM) capabilities. This role partners closely with Commercial, Sales, Revenue Growth Management (RGM), Finance, Customer Development, and Technology teams to define product strategy, prioritize investments, and maximize business value across the TPM platform. The Product Owner is responsible for the long-term product roadmap, backlog prioritization, release planning, stakeholder alignment, and continuous improvement of Salesforce TPM capabilities. This role works closely with Development, QA, Salesforce Tech Ops, Release Management, and Commercial Portfolio leadership to ensure solutions are delivered with quality, scalability, and operational readiness. This is a senior leadership role requiring deep knowledge of Trade Promotion Management processes, enterprise application delivery, Agile product management, and commercial business operations.

Product Strategy & Roadmap Own the Salesforce Consumer Goods Cloud TPM product roadmap and long-term product vision. Partner with Commercial leadership to align technology investments with business priorities. Define strategic product objectives that improve trade planning, execution, and financial performance. Identify opportunities to improve business processes through technology innovation and automation. Evaluate new Salesforce capabilities and emerging technologies to drive continuous product evolution. Product Ownership & Backlog Management Own and prioritize the product backlog based on business value, operational priorities, technical dependencies, and risk. Define epics, features, user stories, and acceptance criteria for development teams. Balance strategic initiatives, production support, technical debt, compliance requirements, and operational improvements. Partner with Solution Delivery teams to ensure backlog readiness for sprint planning. Continuously refine priorities based on changing business needs. Commercial Process Leadership Serve as the technology product owner for capabilities including: Trade Promotion Planning Customer Planning Key Account Management (KAM) Promotion Execution Trade Fund Management Claims Management Settlement & Financial Reconciliation Promotion Effectiveness Retail Execution Customer Performance Analytics Reporting and Dashboards Partner with business stakeholders to optimize commercial processes and improve user adoption across these capabilities. Release Planning & Delivery Participate in portfolio planning and release planning activities. Define business priorities for upcoming releases. Support User Acceptance Testing (UAT). Ensure business readiness before production deployments. Participate in release validation and hypercare activities. Approve completed features prior to production deployment. Operational Excellence Partner with the Salesforce Tech Ops team to: Prioritize production issues. Review root cause analyses. Drive continuous platform improvements.