CBS-BMC-Marketing Services - Assistant Director-Marketing Program Manager-Nordics Campaign Lead

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity   The GDS Marketing Program Manager (Assistant Director) will help Brand, Marketing and Communications (BMC) program leaders and program managers bring external and/or internal marketing and event programs to life by understanding EY’s business and marketing strategies and transforming business priorities into world‑class execution and delivery. These programs and events will create measurable impact globally and locally, integrate across sectors, and deliver sustainable results.   The role of the Nordics Cross Media Lead requires an experienced, energetic and resilient team player with a strong understanding of what it takes to deliver multi‑channel marketing and event programs in a complex environment. Working closely in an agile team, the successful candidate will be required to understand the capabilities of the current GDS teams and effectively manage BMC and onshore stakeholder expectations by building strong relationships and collaborating closely within the BMC team and with client‑serving subject‑matter experts.   The Nordics Cross Media Lead will be responsible for leading end-to-end planning, activation, and optimization of integrated marketing campaigns across the Nordics. The role ensures alignment between business priorities, brand strategy, and paid media execution while driving measurable impact, operational excellence, and strategic collaboration with internal stakeholders and external agency partners.   This role sits at the intersection of strategy, execution, and transformation, ensuring marketing investments translate into business outcomes.     Your key responsibilities

Campaign strategy and business alignment

Define campaign objectives, KPIs, and success metrics aligned with business priorities and brand positioning Translate business needs into integrated campaign strategies across paid, owned, and earned channels Ensure alignment with Nordic brand strategy, audience priorities, and account-based marketing initiatives

End-to-end campaign management and activation

Lead campaign lifecycle from brief, planning, and governance to activation and post-campaign reporting Oversee 90+ paid campaigns across channels including paid social, search, display, programmatic and OOH Ensure smooth execution across small and large campaign flows, balancing speed, governance, and quality Manage go-live processes, optimization cycles, and performance tracking

Paid media and agency management

Own collaboration with media agency (EssenceMediacom), including planning, execution, and optimization Drive media planning, budget allocation, and channel mix decisions Ensure campaigns deliver against awareness, engagement, and conversion objectives within EY’s global paid media framework Continuously improve ways of working with agency partners and stakeholders

Performance, insights and reporting

Lead performance monitoring, reporting, and optimization across campaigns Translate campaign data into actionable insights and strategic recommendations Contribute to impact reporting and KPI tracking across marketing activities Drive continuous improvement through data-led decision making

Operational excellence and governance

Own campaign governance, approvals, and compliance processes (e.g., PO, BRIDGE, budget tracking) Ensure clarity of roles and responsibilities across Marketing Managers, Campaign Managers, and agencies Improve and scale campaign processes, tools, and workflows across BMC

Stakeholder and cross-team collaboration

Act as a strategic partner to business stakeholders, BMC