Senior Associate, Product Marketing

The Team & Role

We’re searching for a collaborative, creative and data-focused Sr. Associate, Product Marketing to partner with our Marketing and Guest Experience product teams to bring our latest technology innovations to market. As a Product Marketing Manager focusing on the SevenRooms venue management system and Front-of-House tooling, you will work cross-functionally as well as with external partners and customers to drive go-to-market activity – inserting the voice of the customer into every point of the product life cycle and communicating the rollout of new products both internally and externally. SevenRooms Marketing & Guest Experience products are on a remarkable trajectory and we’re looking for a driven Product Marketing Manager to help us create, evaluate, and increase adoption across the platform.

At SevenRooms, our Product Marketing team is the driving force behind our brand's growth and visibility in the hospitality industry. Comprised of creative thinkers, data-driven strategists, and innovative storytellers, our marketing professionals are passionate about connecting with our audience and showcasing the transformative power of our platform. From crafting compelling campaigns and engaging content to nurturing leads and fostering customer relationships, our team works collaboratively to deliver impactful results and drive measurable business outcomes. With a focus on innovation, creativity, and customer-centricity, the Product Marketing at SevenRooms is dedicated to empowering hospitality professionals to thrive in an ever-evolving digital landscape.

This role reports to the Manager of Product Marketing.

• Build business cases for new product/feature development in the Venue Management area of the product.

• Review and refine product requirements to fit customer & business needs. Leverage data and client product metrics to develop business cases around core products and features.

• Gather and distill market feedback and key industry learnings to help shape and prioritize the product roadmap.

• Develop and execute growth plans to drive wider client adoption of our Venue Management products.

• Manage beta testing to ensure successful launches and to accelerate product-market fit.

• Partner cross-functionally with Product, Enablement, Marketing, Sales and Customer Success to design and execute go-to-market strategies for our products.

• Partner with Brand, Growth and Customer Marketing on thoughtful, integrated marketing campaigns that drive usage and adoption across the platform.

• Work closely with the broader Product Marketing team to design & lead the GTM process – implementing standards from inception to launch.

• Drive internal communication cross-functionally ensuring the right stakeholders are involved and informed at the right time.

• Produce new and engaging product content and narratives as they relate to the SevenRooms products.

• Monitor competitive intel and market trends, developing strategies for knowledge sharing while incorporating these learnings into ongoing campaigns

• Collaborate closely with stakeholders throughout SevenRooms to obtain buy-in for product initiatives while setting clear expectations and goals.

• 3+ years of B2B product marketing experience

• Excellent written and verbal communication