Sr. Manager, Pure Play Wholesale

Values & Innovation

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If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.   Purpose of Role

As a senior leader within the Digital Commerce organization, the Senior Manager Pure Play Wholesale is responsible for setting the strategic direction and driving the execution of the EMEA pure‑play wholesale digital business. This role plays a critical part in accelerating growth with key European digital partners such as Amazon and Zalando, while ensuring a premium, consistent and consumer centric‑ brand experience across these platforms.   Reporting directly to the Senior Director Digital Commerce EMEA, this role is a member of the Digital Commerce Leadership Team and acts as a key connector between wholesale, marketplace and digital teams. Given the strategic importance of pureplay partners within the European digital ecosystem, the role requires strong cross‑-‑functional leadership and close collaboration with marketplace, merchandising, planning, marketing, finance, supply chain and operations teams to deliver profitable growth, operational excellence and long-term‑ partner value.   The Senior Manager Pure Play Wholesale owns the commercial performance of the channel, including full P&L accountability, and leads strategic planning, in season execution and partner relationship management to maximize revenue, margin‑ and brand equity across EMEA. The role also includes managing and developing a high-performing team. Your Impact

Define and execute the EMEA pure‑play wholesale digital strategy, aligned with regional digital commerce and brand objectives. Own and grow strategic relationships with key European digital partners including Amazon, Zalando and About You, acting as the senior commercial and strategic point of contact. Develop and execute joint business plans, category strategies and long-‑term growth roadmaps with wholesale digital partners. Own the P&L and financial revenue targets for the pureplay wholesale channel, driving ambitious ‑profitable and sustainable growth. Analyze and optimize key commercial KPIs including revenue, margin, growth rate, WOS and operational performance and translate data into clear, actionable recommendations to improve business outcomes and operational efficiency. Ensure a premium and consistent Under Armour consumer experience across partner platforms, thinking beyond wholesale execution to elevate brand presentation, content, assortment and service levels. Drive operational and commercial efficiency by leveraging partners’ marketplace capabilities, scale and data insights.  Lead cross-functional planning and execution (dotted‑ ‑line leadership) across wholesale marketing, merchandising, planning, operations and supply chain teams to deliver agreed strategies and targets. Identify risks and opportunities within the partner ecosystem and proactively implement corrective actions. Act as a senior stakeholder internally, influencing decision making and ensuring strong alignment between wholesale, marketplace‑ and brand teams. Foster a proactive, agile and customer focused‑ mindset across all stakeholders involved in the