Associate Marketing Manager, Upstream Marketing (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Strategic Marketing Job Category: Professional All Job Posting Locations: Irvine, California, United States of America Job Description: Johnson & Johnson MedTech, Electrophysiology is recruiting for a Associate Manager, Upstream Marketing , to join our team in Irvine, CA. Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity. Learn more at https://www.jnj.com/.        Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.     Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.  Johnson & Johnson MedTech Electrophysiology (EP) produces a broad range of innovative products and solutions used primarily by health care professionals in the Cardiovascular field. As the most comprehensive devices business in the world, Johnson & Johnson Medtech is best suited to serve evolving customer needs, train more surgeons to improve standards of care, and treat more patients globally as access expands.

Summary As an Associate Manager, Upstream Marketing you will support the global upstream strategy for the PFA pipeline, translating customer insights into early product requirements, helping shape technology roadmaps, and partnering with R&D, clinical, medical affairs, regulatory, downstream marketing, and regional commercial teams. This role focuses on leading defined workstreams within the upstream process and enabling senior leaders to make data‑driven portfolio decisions in an early‑stage innovation environment.

Strategic support for upstream planning Support development and execution of upstream strategy for PFA technologies, aligned to clinical trends, unmet needs, and adoption dynamics. Contribute to global market models, therapy adoption curves, and medium‑ to long‑range forecasts for PFA treatment pathways. Customer insights & voice of customer Design and execute VOC and insight activities (interviews, ethnography, JTBD workshops, segmentation) for target customers and care settings. Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities. Product definition & early pipeline work Draft and maintain components of Marketing Requirement Documents (MRDs) and user needs for new PFA technologies,