Principal GenAI GTM Specialist, WWSO

Are you a customer-obsessed builder with a passion for helping enterprises unlock transformative value from Generative AI? Do you combine deep technical proficiency in GenAI — foundation models, Amazon Bedrock, agentic architectures — with the business acumen to land AI transformation programmes tied to real customer outcomes? Do you thrive at the intersection of technology strategy and commercial execution? Join the EMEA Go-to-Market Specialist Team to lead the GenAI transformation agenda across one of AWS's highest-growth and most strategic domains. The Worldwide Specialist Organization (WWSO) is part of AWS Sales, Marketing, and Global Services (SMGS). We work backwards from our customers' most complex and business-critical problems to build and execute go-to-market plans that turn AWS ideas into multi-billion-dollar businesses. WWSO teams include business development, specialist solutions architecture, and go-to-market. This is a Principal-level GenAI GTM Specialist role responsible for driving enterprise Generative AI adoption across EMEA. Rather than owning a single service, you will own the cross-cutting GenAI transformation narrative — spanning Amazon Bedrock, agentic architectures, foundation model strategy, and emerging GenAI capabilities — and translate it into use-case-led motions that land measurable business outcomes in customers. Key job responsibilities - Own the EMEA GenAI GTM strategy end-to-end driving enterprise adoption of Amazon Bedrock and complementary GenAI services through use case led motions — define the narrative, identify high-impact use-case patterns. - Land AI transformation in enterprises — develop and execute account-level GenAI strategies for priority industries, mapping business priorities to GenAI use cases, building transformation roadmaps, and guiding customers from proof-of-concept to production at scale. - Operate at the CxO/VP and practitioner level — engage senior business leaders on AI strategy and value realisation while simultaneously working with developers, ML engineers, and architects on technical solution design and adoption patterns. - Build and execute scaled GTM programmes — design motions including customer roundtables, GenAI workload assessments, use-case workshops, developer engagement, and regional campaigns that create demand and accelerate adoption. - Thought Leadership - Create packaged deliverables (propensity models, use-case frameworks) and drive enablement that raises the bar across the EMEA field. - Be the voice of EMEA customers to Product — synthesise regional customer requirements, competitive signals, and adoption blockers into actionable feedback that shapes Amazon Bedrock and GenAI service roadmaps. - Influence Marketing — co-develop thought leadership, digital campaigns, and customer success stories that position AWS as the platform of choice for enterprise GenAI transformation. - Drive cross-functional alignment across Specialist, Field, Partner, and Marketing teams to ensure consistent messaging and coordinated execution What We're Looking For - Deep technical proficiency in Generative AI: foundation models, agentic patterns, and the Amazon Bedrock ecosystem. - Demonstrated ability to land AI/ML transformation programmes in enterprise customers — translating technology capability into business outcomes by use case. - A blend of technical depth and commercial savvy — equally comfortable whiteboarding a Think Big architecture and presenting an AI strategy to a C-suite. - Experience building and executing GTM strategies at scale in a fast-moving technology domain. - Track record of operating as a thought leader and trusted advisor to senior customer stakeholders. - Ability to thrive in a high-ambiguity, high-velocity environment and shape direction without waiting for permission - Data-driven approach to prioritization — using pipeline data, propensity signals, and market intelligence to focus effort where it matters most -