Client Marketing Manager, Go-to-Market Process Delivery & Enablement

The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status. Need Help? If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response). Regular or Temporary: Regular Language Fluency:  English (Required) Work Shift: 1st shift (United States of America) Please review the following job description: In accordance with Truist in-office policy, this role will be in office 5 days/week.

Summary The Go-to-Market Process Delivery & Enablement teammate is responsible for optimizing marketing workflow, content operations, governance, and related processes that will support a scalable content delivery across channels. This role supports the ongoing evolution of Adobe Workfront and AEM integrations in the Marketing organization. Essential Duties & Responsibilities Lead day-to-day governance, operational management, and continuous development of Adobe Experience Manager (AEM) Digital Asset Management (DAM) process and Marketing capabilities. Establish and maintain enterprise asset management standards, including metadata, taxonomy, asset lifecycle management, retention, and content governance practices. Partner with Product, Technology, and Marketing stakeholders to define and prioritize enhancements supporting Content-as-a-Service capabilities. Drive optimization of marketing workflows through ensuring efficient intake, activation, build reviews, approvals, and publishing/distribution processes. Develop and maintain operational processes, governance models, and performance metrics to improve content reuse, content discoverability, and operational efficiency. Identify opportunities to automate manual processes and streamline content production and distribution workflows. Serve as a business representative in cross-functional initiatives involving marketing technology platforms, integrations, and content operations. Support change management, adoption, training, and documentation for marketing workflow solutions. Work with partners to monitor operational performance, identify risks, and recommend solutions to improve scalability, compliance, and user experience. Collaborate with marketing delivery, content, product, and technology teams to ensure solutions align with business objectives and enterprise standards and business user needs QUALIFICATIONS Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 1.    Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training  2.    Seven years of related experience or an equivalent combination of education and experience 3.    Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process 4.    Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience 5.    Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services 6.    Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals 7.    Demonstrated budget management experience 8.    Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business