Senior Education Content Producer, Video/Motion Graphics

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Product Education team designs, develops, and launches learning experiences for Lyft customers in the in-app and web Learning Center. We partner with stakeholders across Lyft to make sure customers get accurate, timely information — from in-app safety features to tax season tips to five-star guidance — reaching hundreds of thousands of customers across the US and Canada. Our ~200 tutorials support 25M+ enrollments a year, and we work closely with the Learning Platform product and engineering teams to build the features that support customer learning at scale.

We're looking for a Senior Education Content Producer to own visual asset creation and accuracy for the Learning Center. Most of your time will be spent on video editing and motion graphics. You’ll design, create and edit new videos, animations and images, and keep our existing library accurate as the underlying product is constantly evolving. You'll also need solid producer skills: pitching and managing external vendors/agencies, and running the occasional small-scale shoot.

You'll work alongside our other Content Producer, who also owns asset creation and updates, and our Learning Experience Designers, who write and structure tutorial content. Together, you'll make sure every customer-facing tutorial looks and feels like Lyft, and stays that way as the product changes.

• Visual Asset Creation & Accuracy

• Using the Adobe Creative Suite and Figma, edit and animate new video, motion graphics, and image assets from concept through final delivery

• Own the day-to-day health of our visual asset library: auditing, updating, and troubleshooting images, live-action video, UI walkthroughs, and animations across dozens of tutorials

• Track versioning closely as the underlying product changes, proactively catching and fixing assets that fall out of date as features evolve

• Lead large-scale content audits and updates (e.g., brand refreshes) across the Learning Center catalog

• Maintain and evolve backend asset architecture in Contentful, including tagging, taxonomy, and localization variables

• Strategic Initiatives & Systems Thinking

• Identify opportunities to streamline visual asset production, and proactively pitch and build solutions that save the team time (new tools, workflows, or production frameworks)

• Contribute to platform and tooling migrations (e.g., digital asset management systems), partnering with engineering on requirements and rollout

• Help shape and maintain shared visual systems (e.g., Figma libraries) that keep asset creation and auditing efficient as the team and catalog grow

• Cross-Functional Collaboration

• Partner with Learning Experience Designers, Product Design, and Marketing to plan and produce visual content for new and updated tutorials

• Collaborate with cross-functional partners (Marketing, Onboarding, Growth) on joint content initiatives

• Represent Product Education's visual production needs in cross-functional planning and prioritization

• Vendor & Production Management (required skillset, occasional cadence)

• Pitch, vet, and onboard external video/animation vendors and agencies when a project calls for it; gather bids and evaluate technical specs against project needs

• Own the vendor pipeline end-to-end when engaged: securing budget, navigating procurement and Statement of Work review, coordinating legal/security review (NDAs, DPAs), and setting up Purchase Orders and vendor accounts

• Manage the relationship with external partners for the duration