Manager, Sensory Product Research

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Manager, Sensory Product Research

3015

Remote

Altria Client Services

Together We Innovate. Together We Change.

Join a team at the forefront of shaping the future, where deep consumer understanding fuels breakthrough ideas and new growth opportunities.   We are seeking a Manager, Sensory Product Research who will lead consumer research and insights generation to identify whitespace opportunities and enable the development of innovative nicotine products aligned to Altria’s long-term growth vision.   This role can be located in Richmond, VA or we are open to remote work arrangements.   The position will play a critical role in understanding adult tobacco/nicotine consumer needs, behaviors, and trends, translating insights into actionable guidance for cross-functional partners in product development and marketing. This individual will drive learning plans, advance research methodologies, and ensure insights are effectively delivered to inform strategic decision-making for product development and growth. What you'll be doing:

Lead consumer research and opportunity identification: Design and execute learning plans to uncover insights and identify whitespace opportunities that inform innovation strategy. Develop forward-looking consumer understanding: Analyze trends, behaviors, and data to build a deep and evolving view of adult tobacco/nicotine consumer needs. Drive cross-functional alignment: Partner with Product Development, Marketing, and other stakeholders to define research objectives and ensure alignment on priorities and deliverables. Manage research execution: Oversee study design, vendor partnerships, and execution to deliver high-quality insights on time and within scope. Synthesize and communicate insights: