Director of US Marketing

Additional Location(s):   N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.          About the role The Director, U.S. Marketing is responsible for defining and leading the U.S. go-to-market strategy across the Endoscopy business, synthesizing the strategy across the product portfolio and ancillary commercial functions as well as direct leadership of customer segment strategy, inclusive of all non-product solutions.  This leader brings deep expertise in U.S. market dynamics, customer needs, care setting trends, and sales channel priorities to ensure portfolio and downstream marketing strategies are effectively translated into customer-centric commercial execution for the US Endo field sales organization.   This is a field-based role, and we welcome applications from qualified candidates located anywhere in the United States. The candidate must reside within the U.S. and be able to travel as required to support customer and business needs.    Your responsibilities will include:

Lead, develop and manage a US field based marketing team Lead the creation and deployment of the US Annual Marketing Plan, aligned with the Global Annual Marketing plan Demonstrate a deep understanding of customer needs by segment.  Use this knowledge to influence and advocate for product and services portfolio for the US market needs. Ideate, influence and execute quarterly action plans in response to quarterly US Sales plans and results.   Shared responsibility for US commissionable performance. Oversee team deployment of commercial activity and resources for the US, tailored by sales channel and/or customer segment.  Includes responsibility to create cohesion cross-functionally for streamlined execution against priorities.  Includes, but not limited to:  Product marketing, Integrated marketing communications, HEMA, Professional Education, Portfolio, Sales training, Sales enablement, Commercial AI, Evidence dissemination.

Leadership & Organizational Development

People: Lead, coach, and develop a high-performing U.S. Segment Marketing organization responsible for customer segment strategy, go-to-market activation, sales enablement, customer / portfolio insights, and development and deployment of non-product services. Process:  Define and evolve the U.S. Segment Marketing operating model, establishing clear priorities, governance, and cross-functional ways of working that maximize organizational effectiveness and business impact.

Customer Segment Strategy & Commercial Leadership

Segment insight: Own the U.S. customer segment strategy, leveraging deep understanding of U.S. market dynamics, customer needs, care settings, and sales channel priorities to drive market development, customer adoption, and business growth. Market expertise: Serve as the voice of the U.S. customer and field organization, translating customer insights, competitive intelligence, market trends, and needs of the US selling organization into strategic recommendations that influence portfolio priorities, innovation, evidence generation, and commercial planning. Portfolio needs:  Represent the U.S. commercial perspective within global marketing processes, ensuring U.S. market realities are reflected in portfolio strategies and commercialization plans .

Go to Market Strategy and Commercial Execution

Execution: Own the U.S. go-to-market strategy by translating enterprise, portfolio, and product marketing strategies into integrated customer engagement plans that drive adoption, market