Adobe Product Owner

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Adobe Product Owner

2944

Remote

Altria Client Services

As the Adobe Product Owner in the Customer Experience Organization, you’ll be responsible for advancing marketing technology capabilities through accurate data capture, robust reporting capabilities, and the execution of test-and-learn initiatives designed to enhance customer experience. Have a Bachelor’s degree in computer science, marketing, or a related field? Have 6 years of hands-on experience implementing and working with Adobe Analytics, Customer Journey Analytics (CJA) and Adobe Target? If so, we want to speak with you!   We are actively recruiting an Adobe Product Owner to join our team in Richmond, VA or we are open to remote work arrangements.   This role is primarily responsible for CJA and Adobe Target, while also supporting Adobe Experience Platform (AEP) and the internal data lake through a strong understanding of the data sets that enable analytics and personalization. Responsibility for AEP as a broader platform resides with a separate Product Owner.   What you’ll be doing: Customer Journey Analytics (CJA)

Lead end-to-end Consumer journey analytics implementation and testing across desktop, mobile web, and app experiences in collaboration with third-party teams. Define and manage tagging strategy, data layer requirements, and analytics governance for new features and releases. Manage product releases, enhancements, and transformational implementations, including Web SDK migration. Provide guidance and education to CJA and Adobe Target users on new features in order to increase adoption and effective tool utilization. Oversee user interface-related customizations, including classifications and data labels, in alignment with analytics team