Lead Marketing Analyst

Lead Marketing Analyst Location: Remote (US) About Natera Natera is a global leader in cell-free DNA testing. Our mission is to change the management of disease worldwide through genetic testing that's accessible, accurate, and actionable. We serve millions of patients across oncology, women's health, and organ health, and we're growing fast. About This Role This is not a dashboarding job. You will own the full measurement stack for marketing at a publicly traded genomics company doing $2.6B+ in revenue. Campaign performance, funnel analytics, attribution modeling, and budget recommendations all run through you.

The reality is that the data environment isn't clean. Marketing runs across Salesforce, Airtable, agency-managed platforms, and in-house campaigns. Data comes in different formats, at different cadences, from different owners. You'll build the reporting frameworks, standardize the definitions, and connect the systems so that marketing leadership can make investment decisions based on numbers they trust.

You'll sit at the intersection of Marketing, Sales, and Ops. When someone asks "is this campaign working?" or "where should we put the next dollar?" you're the one with the answer. Not a guess. A number, with context, tied to pipeline. What You'll Do Own Campaign Measurement and Performance Reporting

Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives

Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI

Ensure consistent reporting standards across channels, teams, and stakeholders

Translate raw campaign data into performance narratives that drive decisions

Collaborate on Campaign Planning

Use Airtable to support campaign hierarchy, planning and tracking

Structure and optimize how campaign and performance data is organized and accessed by the marketing team

Bridge gaps between Airtable workflows and Salesforce where needed

Ensure operational data is clean, consistent, and accessible

Own Attribution and Investment Measurement

Develop and refine multi-touch attribution models that reflect how Natera's buyers actually engage

Evaluate campaign and channel effectiveness to guide budget allocation decisions

Provide clear recommendations on where to scale spend and where to cut